Preparing for the Upper C-band Transition: What’s in it for you?
The broadcast and content distribution landscape is shifting—fast. With the FCC’s recent moves to repurpose the upper C-band spectrum, broadcasters are being nudged toward more efficient IP- and CDN-based workflows. It’s a pivotal moment, and the question you may be asking is: What’s the smartest way forward? At Synamedia, we believe the key lies in […]
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The partner difference: achieving technology breakthroughs with best-of-breed partners at NAB
Have you ever wondered how we meet so many different customer needs? The answer is often thanks to our incredible ecosystem of Video Network partners who add specialist technologies and expertise to our portfolio. Here’s just a taste of what we’ll be serving up in Las Vegas. And don’t forget to use the link at […]
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Beyond Broadcast: Unlocking addressable value with dynamic Ad Routing
The value of teamwork in Basketball and Advertising In basketball, each player has a unique role and responsibility. For example, the point guard handles the ball, calls the plays, and sets up teammates for good shots with timely and accurate passes. However, a “good” shot varies for each player based on their skills. Some excel […]
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The Hidden Value of SaaS in Sports Streaming: Beneath the Tip of the Iceberg
In the world of sports streaming, success isn’t just about delivering high-quality content – it’s about doing so efficiently, reliably and cost-effectively. The debate between Software-as-a-Service (SaaS) and on-premises solutions often focuses on costs. While SaaS may appear more costly, it’s best understood by comparing it to an iceberg: with on-premises solutions, the visible costs […]
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Streaming Without Interruptions: How Synamedia’s CDN Solutions Lead the Way
Streaming issues arise from network congestion during peak demand, similar to holiday traffic jams. Private CDNs optimize delivery paths, ensuring smooth, uninterrupted streaming.
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Streamlining Video Encoding Operations with Real-Time Quality Monitoring
Synamedia’s pVMAF powers real-time video quality insights, optimizing operational costs, simplifying workflows for streaming and traditional TV.
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Unlocking Real-Time Video Quality Measurement with x264-pVMAF
Synamedia’s x264-pVMAF offers real-time, VMAF-like video quality accuracy with minimal CPU impact, making it ideal for efficient encoding workflows. Learn how to enable and utilize this powerful metric.
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Living with limitations – Why thick client devices are holding back businesses
As we launch Synamedia Senza and break down the barriers caused by user device proliferation and fragmentation, we are also launching a network of partners who have contributed to Senza's vision and who will push forward innovation, along with our Developers' Program.
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Real-Time Video Quality Assessment with pVMAF
Accurate video quality measurement is crucial in today’s streaming and broadcast landscape. Discover how Synamedia’s pVMAF merges VMAF’s precision with the efficiency of simpler metrics, providing an effective real-time video quality solution with minimal computational overhead.
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Beyond Broadcast: Moving Toward Convergence with “Total TV” Advertising
Operating a multi-screen TV service can be a bit like competing in a triathlon. The best triathletes must master different disciplines, each of which requires different strengths and skills in very different environments.
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A Brief History of Video Quality Measurement: From PSNR to VMAF and Beyond
Discover the evolution of video quality measurement, from traditional metrics like PSNR and SSIM to advanced models like VMAF and FUNQUE. Learn how pVMAF is shaping the future of live streaming.
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What Matters Most to Broadband Service Providers When Offering Small Business Broadband Services
In my previous blog I drew some comparisons of a Family Road trip vs a Tour Group road trip. I compared the two through the lens of a small business's broadband needs. Today I'd like to use that same road trip analogy, but from the perspective of the broadband provider's needs.
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