Keep viewers – and their families – engaged with streaming content discovery insights
Every Friday night is pizza and movie night at my house. We pick up our favourite New York-style cheese pizza and settle down in front of the TV to find something to stream. But with two adults, a teenager, and a pre-teen in the room, it can be hard to find a show or movie […]
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Simplify and scale: Driving success with modular addressable advertising
In today’s ever-evolving advertising landscape, it’s more important than ever for companies to have an addressable advertising infrastructure that is flexible and scalable. It’s easy to understand why some companies don’t want to invest in a new, end-to-end ad tech platform. Many companies will already have a solution in place that works and generates revenue […]
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Unleashing value with a unified platform for advertising
If there’s one phrase that is familiar to everyone across the media industry today, it’s ‘multi-platform’. The need to cater to consumers through an expanding list of channels and platforms is a common theme, and OTT advertising is no exception. For businesses across the spectrum, from pay TV operators and broadcasters to streaming providers, adopting […]
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I can’t get no aggregation, but I try…
I heard the Rolling Stones’ classic hit “(I Can’t Get No) Satisfaction” on a recent walk, and as always, it added a little extra bounce to my step. Mick Jagger waxing on about the media blitz he was experiencing, advertisers telling him what he wanted, politicians telling him how he should act. Timely lyrics combined […]
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Five truths about streaming video piracy
Video piracy is on the rise. That’s a fact. But despite the coverage, and concern, about 21st-century swashbucklers armed with a keyboard and Internet connection, how well do we know pirates? Do we really understand what they do and how they do it? More importantly, is there anything we can do to take them on? […]
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Piracy challenge provides an opportunity that pays off
To beat the pirates first you need to understand them. This has been one of Synamedia’s mantras for success in combating piracy, understanding pirate technologies and pirate hacking methodologies in order to employ the latest technologies to protect our customers’ infrastructure. But as pirates have continued to grow and multiply, they are increasingly costing the […]
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Fore! The impact of metadata on video content discovery and monetisation
I am very much looking forward to this year’s Master’s Tournament. As a wannabe golfer and avid technologist, I enjoy seeing how the top players leverage the latest technology to up their game. The modern golf game as we know it today has been around for over 600 years, and many an invention has changed […]
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Application tailored latency: the way forward for monetising sports streaming at scale
With the high price of sports content rights, streaming providers are looking for new ways to monetise these investments. The good news is that streaming offers providers new routes to revenue with applications for betting, watch parties and multi-angle views. However, streaming providers face a challenge achieving the right levels of latency – particularly for […]
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Cut costs of long-tail channels with Just-In-Time streaming technology
Long tail channels, with their specialized content and smaller, more targeted audiences, can be expensive for service providers to deliver efficiently. However, with the right technology and approach, providers can cut costs while still delivering a high-quality viewing experience. Just-in-time streaming technology is one such approach, allowing providers to reduce storage and delivery costs by only streaming content when it is actually being watched.
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AWS provides flexibility, scale, and security for Synamedia Clarissa
Cloud Software-as-a-Service tools are increasingly becoming the go-to choice for the operations of mission-critical business functions. Yet, on the surface, most public clouds look the same, offering globally available storage and compute services that connect users with essential tools. However, for SaaS providers, selecting the right cloud is fundamental to unleashing the full potential of […]
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From password sharing to sports and green streaming, our industry predictions for 2023
2022 came with its share of highs and lows but the wake-up call was served by Netflix in April when it reported a major loss of subscribers for the first time in over a decade. Although we expect significant growth in streaming over the next years, we are entering a period of economic uncertainty with […]
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How about looking at password sharing as a growth opportunity and not a problem?
Gone are the days when video streaming services turned a blind eye towards users who rampantly share passwords with friends and family. Leading the pack, Netflix has already sounded the bugle against password sharers, and everyone is watching, taking note. But how about converting these sharers into paying subscribers? According to a Variety report, about […]
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