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OTT Streaming is primed for content monetisation

OTT Streaming is primed for content monetisation

A wise friend of mine once said, “People don’t want cable, they don’t even want to watch TV, they just want to laugh, and cry, and cheer, and learn.” He was reminding me that it’s not the technology that is important, but how TV connects with people in ways that other types of media cannot.  […]

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Understanding managed Wi-Fi: How it works and why it’s important

Understanding managed Wi-Fi: How it works and why it’s important

You have seen a number of people now taking their laptops and notebooks to the neighbourhood coffee shops to work while sipping coffee and watching people. But are these remote workers getting the high-level connectivity they need for their meetings, research and office presentations?  As a service provider looking to offer network solutions to small […]

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The balancing act: Managed Wi-Fi and a fitness journey

The balancing act: Managed Wi-Fi and a fitness journey

My personal fitness journey has undergone significant transformations over the years, and in a peculiar way, so has managed Wi-Fi. Stick with me here. At the start, my commitment to fitness was brimming with determination to sculpt a physique worthy of a fitness magazine! Armed with an endless supply of how to YouTube videos that […]

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A guide to video encoding

A guide to video encoding

With the unprecedented choice and quantity of screens to watch video content on, video encoding has never been so important. Video encoding is a process that compresses and optimises video files to enhance their compatibility for a range of devices and platforms. As technology continues to expand, effective video encoding is crucial to ensuring that […]

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Addressable TV Advertising is possible, profitable and easier than you think

Addressable TV Advertising is possible, profitable and easier than you think

Not too long ago, targeted advertising – tailoring advertising to a particular segment – across a TV platform was unthinkable.   That was never the case with online streaming platforms and video distribution channels. They were built for targeted advertising from the get-go. And they embraced it for good reason; targeting viewers by preference, location, behaviour, […]

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Rocking the content world: Lessons from Eddie Van Halen’s Frankenstrat

Rocking the content world: Lessons from Eddie Van Halen’s Frankenstrat

Growing up as the youngest, I had a unique perspective on music thanks to the diverse tastes of my siblings. While my sisters introduced me to the great singer-songwriters of the ’70s like Carole King, Joni Mitchell and James Taylor, my brothers exposed me to the guitar-driven rock of Aerosmith, Lynyrd Skynyrd, and The Guess […]

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Key technology trends shaping the future of addressable advertising

Key technology trends shaping the future of addressable advertising

Addressable advertising is already enabling advertisers, content providers and pay TV operators to target specific audiences and deliver impactful results. But changes are coming, driven by the ongoing fragmentation of viewing and the introduction of new technology solutions. From Connected TV (CTV) to new targeting options, these are the key trends shaping the future of […]

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How operational insights can power up your video streaming service

How operational insights can power up your video streaming service

The first thought that often crosses our minds when we narrow down the analysis of data collected from operational devices and platforms is that it will only serve the IT and technical mid-level managers to help keep their services alive.  However, the reality is very different. At first, raw data directly coming from platforms and […]

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Unlock new revenue opportunities and boost business value with Synamedia Iris

Unlock new revenue opportunities and boost business value with Synamedia Iris

Synamedia Iris is designed to unify addressable advertising across both broadcast and streaming, increasing the value of your business. But what defines ‘value’ in this regard? Boosting revenue is obviously a key driver, but as you’ll see, value also has a wider meaning.  The value of reach  For starters, there is greater business value in […]

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Mild, medium or spicy? A solution for every cloud flavour preference

Mild, medium or spicy? A solution for every cloud flavour preference

Adding spices to food can elevate a dish instantly – going from tasty to extraordinary in a matter of seconds – but it requires certain skills and an understanding of flavours to get the recipe just right. Similarly, the adoption of SaaS for video delivery has the potential to elevate businesses, but doing it right […]

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Combating video piracy with forensic watermarking

Combating video piracy with forensic watermarking

If you’re a service provider streaming premium OTT video, chances are that as you read this blog, pirates are busy stealing — or at least trying to steal — content from your service to siphon your revenue. Even if you’ve managed to stay under the pirates’ radar until now, content owners are demanding that you […]

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Free is friendly: the challenges and opportunities of the rise of FAST television

Free is friendly: the challenges and opportunities of the rise of FAST television

There’s no doubt streaming continues to make waves. In fact, streaming consumption is surpassing viewing time on cable and is trending to be the predominant way of consuming video content overall. This shift brings new and unique opportunities for content providers.   As recent trends have shown, consumers are already transitioning from subscription-based services (SVOD) to […]

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