Synamedia Iris

Synamedia Iris unifies your addressable advertising business across both broadcast and streaming, increasing the value of your business.

Key benefits

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Unlock new revenue streams

Extend your reach and develop new advertising propositions, with more efficient use of inventory, as well as attracting new advertisers.


Leverage data to target ads

Use data to target valuable audience segments with relevant ads that improve engagement, recall, and response.

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Expand reach to broadcast devices

Deliver targeted ads to any screen – including deployed set-top boxes – with digital precision and measurement.


Check how addressable advertising can increase your video business revenue.

Our awards:



Ad Manager

Manage campaigns, assets, and inventory from a unified platform that reaches both broadcast and streaming devices with unified and consistent reporting.

Ad Decision Server

Optimise direct and programmatic campaigns to hit impression targets, maintain brand safety and preserve the viewing experience – simultaneously.

Server-Side Ad Insertion

Reach all streaming devices with a scalable, cloud-based delivery solution that avoids ad blockers.

Broadcast Delivery

Gain more value from your entire device footprint by delivering targeted ads over broadcast networks.

Client Libraries

Insert and replace ads effortlessly while simultaneously capturing impression data accurately.

Astro Launched Addressable TV Advertising

Case study

Enabling Sky to target their customers

“Synamedia helped us innovate and deliver AdSmart. This is the single biggest innovation in the broadcast advertising market for probably 20 years.”

Jamie West, Deputy Managing Director, Sky Media

Case study

Supporting your success

We won’t rest until you’re benefiting as much as possible from all that Iris offers your business. After all, our mission is your success. Whether you need help getting started, with deployment and optimisation, or specific tasks relating to your business, our expert 360° Support teams will resolve your request as quickly as possible.

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  • STEP 1

    Learn how you can unleash your addressable advertising potential

    Download eGuide
  • STEP 2

    Enjoy a free consultation to discuss your advertising business.

    Free consultation
  • STEP 3

    Request a free demo to see how Iris can benefit your business.

    Book a demo

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