Addressable Advertising Platform

With Synamedia Iris, you can effectively fill inventory with both programmatic and direct-sold demand while prioritising campaign delivery to meet business goals.  By comparing multiple bids as well as fixed pricing offers, you can ensure that you get the most bang for your inventory buck.

Get detailed, customisable reports for all campaigns, and forecast performance to quickly optimise targeting and inventory management for in-flight campaigns.  Synamedia Iris client libraries can also be leveraged to get Open Measurement compatible metrics.

Reduce your risk with a data approach that is GDPR compliant and supports the industry-standard Transparency & Consent Framework.  Synamedia Iris secures your customers’ data and will not use it for anything other than making your system better.

Quickly deploy a global cloud SaaS solution that can work with any ad server, CDN, or client player.  Regardless of what systems you may already have, Synamedia Iris SSAI can be easily integrated using our standard APIs on any DASH or HLS streaming client.

Cost-effectively deliver Live and VOD spot or break ad insertion on streaming devices with no buffering or black screens.  A just-in-time transcoding cloud service is also available so that the right bitrates and formats are delivered for a seamless experience.

Best-effort streaming is no longer enough as the cost of content services continues to rise along with customer expectations. Support low-latency and high availability workflows that preserve the premium viewing experience for high-stakes live content.