Addressable Advertising Platform

Our addressable advertising platform unifies your ad campaigns across both broadcast and streaming services, to make your ads more targeted, relevant and valuable for your business

What are the benefits of our
addressable advertising platform?

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Unlock new revenue streams

Extend your reach and develop new addressable advertising propositions through, with more efficient use of inventory and attract, attracting new advertisers.


Leverage data to target ads

Use data to target valuable audience segments with relevant ads that improve engagement, recall, and response.

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Expand reach to broadcast devices

Deliver targeted ads to any screen – including deployed set-top boxes – with digital precision and measurement.

Why should you choose Synamedia Iris?

Our addressable advertising solutions allow you to overcome some of the biggest challenges faced by video platform broadcasters and operators by unifying ad delivery across both broadcast and digital streaming services.

Our awards:



A flexible and modular suite that boosts your ad yield

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Iris Ad Decisioning Server

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Iris Server-Side Ad Insertion

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Iris Broadcast

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Iris Ad Router

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Iris Programmatic

Designed for all video providers

Synamedia Iris is designed to help any video provider get the most out of their advertising business.  Whether you want greater reach, better performance, or lower operating costs, Synamedia Iris can optimise your yield and maximise your inventory. 

Pay TV Operators

Unified Ad Management

Synamedia Iris helps you manage all your campaigns, inventory, audiences, and assets from a single platform that ensures consistency in targeting, delivery, and reporting.  With a holistic view of your advertising solution, you can optimise yields while reducing ad wastage and ad fatigue.

Greater Addressable Reach

Extend addressability to satellite, cable, or IPTV set-tops to reach all your audiences with targeted ads, regardless of what network they are on.  Include all viewers, even if they lack full connectivity or local hard drive storage on their device.

Flexible Ad Routing

Route demand for targeted streaming ads to third-party content partners or demand sources to further monetise your video services.  By enabling addressability for your partners, you can grow your revenue even if you don’t have your own channels or inventory.

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Broadcasters and Streamers

Optimised Campaign Execution

With Synamedia Iris, you can effectively fill inventory with both programmatic and direct-sold demand while prioritising campaign delivery to meet business goals.  By comparing multiple bids as well as fixed pricing offers, you can ensure that you get the most bang for your inventory buck.

Comprehensive Reporting and Forecasting

Get detailed, customisable reports for all campaigns, and forecast performance to quickly optimise targeting and inventory management for in-flight campaigns.  Synamedia Iris client libraries can also be leveraged to get Open Measurement compatible metrics.

Secured Data and Privacy Compliant

Reduce your risk with a data approach that is GDPR compliant and supports the industry-standard Transparency & Consent Framework.  Synamedia Iris secures your customers’ data and will not use it for anything other than making your system better.

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Iris Server-Side Ad Insertion

Minimal Integration

Quickly deploy a global cloud SaaS solution that can work with any ad server, CDN, or client player.  Regardless of what systems you may already have, Synamedia Iris SSAI can be easily integrated using our standard APIs on any DASH or HLS streaming client.

Scalable Multi-Screen Delivery

Cost-effectively deliver Live and VOD spot or break ad insertion on streaming devices with no buffering or black screens.  A just-in-time transcoding cloud service is also available so that the right bitrates and formats are delivered for a seamless experience.

Dynamic and Robust Architecture

Best-effort streaming is no longer enough as the cost of content services continues to rise along with customer expectations. Support low-latency and high availability workflows that preserve the premium viewing experience for high-stakes live content. 

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Case studies

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  • 1. Discover Iris

    Learn how you can unleash your addressable advertising potential.

    Download eGuide
  • 2. Request a free consultation

    Want to explore potential growth opportunities with addressable advertising? We are here for a discussion.

    Free consultation
  • 3. Book a demo

    Request a free demo to see how Iris can benefit your business.

    Book a demo

Supporting your success

We won’t rest until you’re benefiting as much as possible from all that Iris offers. After all, our mission is your success. Whether you need help getting started, with deployment and optimisation of addressable advertisements, or specific tasks relating to your business, our expert 360° Support teams will resolve your request as quickly as possible.

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