Agentless by design: Gravity’s architecture for agility & differentiation
In the broadband race, agility isn’t a luxury—it’s survival. While competitors wait months for vendor approvals, you could be launching new services in weeks. Whether you’re a Tier 2/3 ISP, a municipal broadband provider, or a fiber or Fixed Wireless Access (FWA) disruptor, the ability to scale fast, operate lean, and innovate freely defines your […]
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The Power of Partnerships: How collaboration is shaping the future of streaming at IBC2025
TV has always thrived on partnerships. From prime-time entertainment hosts Ant and Dec to Mulder and Scully in The X-Files, collaborations on screen create moments greater than the sum of their parts. That same spirit also drives innovation behind the scenes. At IBC2025, Synamedia is showcasing how our partnerships with leading tech innovators are helping shape […]
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The Broadcaster’s step-by-step guide to programmatic advertising success
Programmatic TV lets broadcasters deliver targeted, measurable ads across linear and streaming, boosting revenue, fill rates, and audience insights—without compromising the premium viewing experience.
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Summer reads for reflection and a strong back-to-school start
Summer Reads: Explore the latest in TV and CTV advertising—from programmatic strategies and addressable TV insights to groundbreaking broadcaster collaborations and CTV growth trends. Perfect for staying ahead in a rapidly evolving ad landscape.
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Freedom to choose: Why open device and service management Is the future of broadband
The broadband bottleneck: Vendor lock-in Picture this: A customer calls about slow internet. Your field tech discovers it’s a simple configuration issue that could have been fixed remotely—if your management system allowed it. That truck roll just cost you $150 (or more, according to Gartner), and it’s happening hundreds of times across your network. Broadband […]
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Synamedia joins the Fiber Broadband Association (FBA)
Empowering Fiber Broadband Providers to Lead the Next-Generation Connectivity Era In today’s digital-first world, high-speed, reliable, and scalable broadband isn’t just a luxury—it’s a necessity. For fiber broadband providers—especially those serving rural, regional, and underserved markets—the challenge is delivering next-gen connectivity while maintaining operational efficiency, flexibility, and control. As demand surges and networks evolve, service […]
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Protecting your investment: why watermarking is essential for sports rights licensees
Live sports piracy costs billions and threatens exclusivity. Server-side watermarking detects leaks, enforces licensing, and protects revenue — making it essential for safeguarding premium sports content.
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From idea to screen: highlights and innovations from the Senza Hackathon
At a Silicon Valley hackathon, developers used Synamedia Senza to build AI-powered, interactive TV apps—proving that cloud-based, web-first TV development is fast, creative, and accessible to all.
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Synamedia joins the National Content & Technology Cooperative (NCTC)
Empowering service providers to meet the demands of the next-gen broadband and video era In the broadband and video services market, the pace of change is relentless. Today’s consumers expect more than just fast internet or clear video—they demand seamless, personalised, and secure digital experiences across all devices, anytime, anywhere. For service providers, especially those […]
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Multi-CDNs: the slam dunk for your streaming strategy
If there’s one thing we’ve learned from the 2025 NBA Playoffs, it’s that “it’s not over, until its over.” For fans, that means being ready for that one play that can change it all. For video service providers, it means having a cohesive plan to ensure high video quality, scale up and down, and prepare […]
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Local stories, global screens: why regionalised content still reigns in streaming
A look back: when TV was local and we took it for granted If you grew up in London, UK, (and you are as old as me), you’ll remember tuning into Channel 3 and watching Carlton and London Weekend TV. What we probably didn’t realise at the time was that our Northern cousins had a […]
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Preparing for the Upper C-band Transition: What’s in it for you?
The broadcast and content distribution landscape is shifting—fast. With the FCC’s recent moves to repurpose the upper C-band spectrum, broadcasters are being nudged toward more efficient IP- and CDN-based workflows. It’s a pivotal moment, and the question you may be asking is: What’s the smartest way forward? At Synamedia, we believe the key lies in […]
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