Overcoming the challenges of broadcast and digital advertising
As audiences increasingly split their attention between traditional broadcast television and OTT channels, advertisers and media buyers are keen to break down the barriers between these two silos. But, up until now, it hasn’t been easy. This is because the two areas operate very differently. Broadcast has a direct sales method with fixed one-way pipes […]
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The Battle Against Sports Piracy
In the evolving sports media landscape, one component remains consistent: sports piracy is the single biggest threat to the industry. In fact, it has been estimated that sports piracy could cost as much as $28.3 billion a year – a significant figure given the entire sports media rights market was valued at $55 billion as […]
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Menu madness vs video variety: A tale of content recommendation engines
We all have that friend. You know, the one who can never seem to make a decision and is always looking for someone else to choose. One such acquaintance of mine always asks the waiter, “What do you recommend?” This baffles me to no end. Why on earth would you expect a total stranger to […]
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The perfect cocktail: SaaS and customer success
In 2023, most – if not all – video service providers are working with SaaS in some fashion. It is truly becoming the dominant model – and for good reason! The beauty of SaaS is the pace of innovation it enables, thanks to its scalability, flexibility, and cost-effectiveness. With it, service providers and end-viewers have […]
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Unlocking the power of data-driven segmentation for OTT with Synamedia Iris
According to a recent study into the impact of addressable advertising, research found that viewers responded more positively to personalised TV advertising than they did to broader TV ads. It’s an illustration of how the ability to target specific audiences has become paramount for advertisers, specifically how the industry is looking beyond generic, one-size-fits-all ads to […]
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Optimise the streaming content discovery process with video streaming insights
Every Friday night is pizza and movie night at my house. We pick up our favourite New York-style cheese pizza and settle down in front of the TV to find something to stream. But with two adults, a teenager, and a pre-teen in the room, it can be hard to find a show or movie […]
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Simplify and scale: Driving success with modular addressable advertising
In today’s ever-evolving advertising landscape, it’s more important than ever for companies to have an addressable advertising infrastructure that is flexible and scalable. It’s easy to understand why some companies don’t want to invest in a new, end-to-end ad tech platform. Many companies will already have a solution in place that works and generates revenue […]
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Unleashing value with a unified platform for advertising
If there’s one phrase that is familiar to everyone across the media industry today, it’s ‘multi-platform’. The need to cater to consumers through an expanding list of channels and platforms is a common theme, and OTT advertising is no exception. For businesses across the spectrum, from pay TV operators and broadcasters to streaming providers, adopting […]
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I can’t get no aggregation, but I try…
I heard the Rolling Stones’ classic hit “(I Can’t Get No) Satisfaction” on a recent walk, and as always, it added a little extra bounce to my step. Mick Jagger waxing on about the media blitz he was experiencing, advertisers telling him what he wanted, politicians telling him how he should act. Timely lyrics combined […]
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Five truths about streaming video piracy
Video piracy is on the rise. That’s a fact. But despite the coverage, and concern, about 21st-century swashbucklers armed with a keyboard and Internet connection, how well do we know pirates? Do we really understand what they do and how they do it? More importantly, is there anything we can do to take them on? […]
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Piracy challenge provides an opportunity that pays off
To beat the pirates first you need to understand them. This has been one of Synamedia’s mantras for success in combating piracy, understanding pirate technologies and pirate hacking methodologies in order to employ the latest technologies to protect our customers’ infrastructure. But as pirates have continued to grow and multiply, they are increasingly costing the […]
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Fore! The impact of metadata on video content discovery and monetisation
I am very much looking forward to this year’s Master’s Tournament. As a wannabe golfer and avid technologist, I enjoy seeing how the top players leverage the latest technology to up their game. The modern golf game as we know it today has been around for over 600 years, and many an invention has changed […]
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