In a world of Infinite Entertainment, the opportunity is to combine the accuracy of digital with the reach of TV to create a new kind of advertising model for your business.
This is big.
Empower brands and customers who previously weren’t interested in mass media by giving them access to the audience segments they want.
Target multiple households with different ads to generate revenue from multiple advertisers – for the same ad spots.
Harness real-time video analytics and third-party data to know exactly who’s watching what – and who could be targeting them.
Working with us, Sky built Sky AdSmart, a personalized ad targeting platform that combines the brand-building power of TV with the data-driven precision and granular targeting of digital.
We delivered an end-to-end digital delivery chain to millions of set-top boxes without any disruption to the service.
Viewers are seeing ads that are actually relevant to them – and advertisers are seeing previously unthinkable returns.