Etisalat’s state-of-the-art OTT service launch

15 Jul 2022

How Etisalat Launched a State-of-the-Art, Agile OTT Service

Business Objective
  • To revamp Etisalat’s OTT platform with a flexible and agile solution, Switch TV, that transforms the customer experience.
  • To deliver personalized experiences seamlessly across managed and non-managed devices, offering distinctive value compared to current OTT players such as Netflix.

Comprehensive, end-to-end Infinite Platform and video network portfolio across multiple devices for supporting myriad channels.

  • Lets Etisalat operate, monetize and scale a multiscreen service with over 600 free and premium live TV channels, as well as catch-up and ondemand TV
  • Offers subscribers a user-friendly and agile UI
  • Enables Etisalat to customize the app, add new features, and go to market quickly
  • Supports multi-tenant services and multi-language requirements