How Etisalat Launched a State-of-the-Art, Agile OTT Service

Business Objective

• To revamp Etisalat’s OTT platform with a flexible and agile solution, Switch TV, that transforms the customer experience.
• To deliver personalized experiences seamlessly across managed and non-managed devices, offering distinctive value compared to current OTT players such as Netflix.

Solution

Comprehensive, end-to-end Infinite Platform and video network portfolio across multiple devices for supporting myriad channels.

Outcome

• Lets Etisalat operate, monetize and scale a multiscreen service with over 600 free and premium live TV channels, as well as catch-up and ondemand TV
• Offers subscribers a user-friendly and agile UI
• Enables Etisalat to customize the app, add new features, and go to market quickly
• Supports multi-tenant services and multi-language requirements