Etisalat’s state-of-the-art OTT service launch

15 Jul 2022

How Etisalat Launched a State-of-the-Art, Agile OTT Service

Business Objective
  • To revamp Etisalat’s OTT platform with a flexible and agile solution, Switch TV, that transforms the customer experience.
  • To deliver personalized experiences seamlessly across managed and non-managed devices, offering distinctive value compared to current OTT players such as Netflix.
Solution

Comprehensive, end-to-end Infinite Platform and video network portfolio across multiple devices for supporting myriad channels.

Outcome
  • Lets Etisalat operate, monetize and scale a multiscreen service with over 600 free and premium live TV channels, as well as catch-up and ondemand TV
  • Offers subscribers a user-friendly and agile UI
  • Enables Etisalat to customize the app, add new features, and go to market quickly
  • Supports multi-tenant services and multi-language requirements

About Synamedia

We’re trusted by service providers and content owners to protect, enrich, and deliver video. The flexibility and agility of our cloud products enable customers of all types and sizes to launch, monetize, and scale services at speed. Our award-winning portfolio includes intelligence-led anti-piracy, advanced advertising, business analytics, broadband and streaming video platforms, and video network cloud and software solutions. Synamedia is backed by the Permira funds and Sky.

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