Astro Launched Addressable TV Advertising

11 Aug 2022

How Astro Launched a Unified Addressable TV Advertising Solution over Broadcast

Business Objective
  • Attract new brands to Astro with innovative advertising propositions across broadcast TV that increase their customer base and revenue
  • Build a new revenue stream by boosting ad performance and conversion rates with data-driven targeting and measurement
Solution

Synamedia Iris end-to-end solution, including Ad Decisioning Server, Server-Side Ad Insertion, Broadcast Delivery, and Iris Ad Manager

Outcome
  • Unified addressable ad campaign management, execution, and measurement across broadcast networks
  • Expanded addressability that incorporates a broad range of legacy broadcast set-tops
  • Seamless and scalable ad insertion on set-tops
  • Improved customer engagement and viewing experience by delivering targeted ads that resonate with audiences

About Synamedia

We’re trusted by service providers and content owners to protect, enrich, and deliver video. The flexibility and agility of our cloud products enable customers of all types and sizes to launch, monetize, and scale services at speed. Our award-winning portfolio includes intelligence-led anti-piracy, advanced advertising, business analytics, broadband and streaming video platforms, and video network cloud and software solutions. Synamedia is backed by the Permira funds and Sky.

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