Meet Clarissa
Synamedia Clarissa sources and analyzes data across video platforms to guide smarter decision making, so you can deliver optimized video experiences. Take a demo to see what Clarissa can reveal about your customers, so you can capture attention and boost retention.
Video services have grown fragmented and there’s never been more noise to shout over. Customers overwhelmed by choice become distracted and disengaged, leading them to switch off instead of subscribe. So you need to find proactive ways to gain viewers’ attention, retain them, and reduce churn.
The smartest way to do that is by using the data and insight viewers give you every day to learn, change and optimize. Making your platform easier to navigate, full of content people want, and informed by a deep understanding of their customers. Synamedia Clarissa helps you do that. It delivers quality, useful insight, from device preference to what makes binge-worthy content. So you can create high-quality viewing experiences that keep users signed up and switched on.
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Get the insights you need with Clarissa
Convert video data into valuable subscriber insights and boost customer retention. Find out how you can evaluate, adjustand optimize your business strategy with Synamedia Clarissa.
Content insights module
Enhance your content acquisition and licensing strategies
- Track subscriber video consumption across device types to make your promotions and curated content more relevant
- Identify trends that can inform your content acquisition plans and increase your return on investment
App insights module
Build customer loyalty by providing frictionless navigation and content discovery
- Compare time spent browsing versus viewing to tracker User Interface (UI) efficiency and performance
- Optimize features that improvenavigation and accessibility to increase your content consumption
Operational insights module
Boost subscriber satisfaction based on a clear view of their experiences and engagement
- Discover trends in errors which can improve product design and reduce customer frustration
- Quantify the impact of Quality of Service (QoS) on viewer behaviour to improve your problem resolution
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Reconcile data insights with your business strategy and pain points
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Target your marketing and sales efforts for higher conversion rates
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Keep subscriber data safe and in line with the General Data Protection Regulation (GDPR)
Unearth deep video insights and drive customer engagement
eBook
How to Maximise Customer Retention Using Data insights
Want to get to know your customers better? Find out why you should dig deep into data insights
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Article
Video analytics are no longer enough
Not sure how to make the most of your data? Analytics won’t cut it – it’s all about insights.
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Article
Use video insights to capture viewer attention
Discover how you can use insights to drive deeper customer engagement and turn attention into retention
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Factsheet
Power viewer attention and boost retention
Learn how to turn abundant information into actionable insights to keep subscriber attention in check