Video services have grown fragmented and there’s never been more noise to shout over. Customers overwhelmed by choice become distracted and disengaged, leading them to switch off instead of subscribe. So you need to find proactive ways to gain viewers’ attention, retain them, and reduce churn.
The smartest way to do that is by using the data and insight viewers give you every day to learn, change and optimize. Making your platform easier to navigate, full of content people want, and informed by a deep understanding of their customers. Synamedia Clarissa helps you do that. It delivers quality, useful insight, from device preference to what makes binge-worthy content. So you can create high-quality viewing experiences that keep users signed up and switched on.
Convert video data into valuable subscriber insights and boost customer retention. Find out how you can evaluate, adjustand optimize your business strategy with Synamedia Clarissa.
Not sure how to make the most of your data? Analytics won’t cut it – it’s all about insights.
Discover how you can use insights to drive deeper customer engagement and turn attention into retention
Learn how to turn abundant information into actionable insights to keep subscriber attention in check