Pay TV providers have access to a wealth of internal data across their video ecosystem – from their distribution and delivery networks, to client devices. Few, however, are getting the full value of that data. Synamedia Clarissa is designed from the ground up to transform your data into valuable video business insights.
Video services have grown more complex and customer behavior is evolving as consumers navigate the multitude of options for accessing the content they want. Simple, headline metrics or out-of-the box operational tools no longer provide the meaningful information you need to win in a competitive marketplace.
Understanding your subscribers’ experience is the key to building a compelling video service; one that combines the right content, convenience, quality and value to satisfy and retain your customers. Powered by machine learning and AI, Synamedia Clarissa collects and analyzes data across the full video experience and transforms it into video-centric, business insights that align with your strategic goals.
By equipping your business people with the subscriber data insights, you can:
Source and analyze data from linear, time-shifted, and on-demand services across any video platform, including satellite, Internet Protocol Television (IPTV), and Over-the-top (OTT) services.
Keep subscriber data safe, controlled and consented in line with the General Data Protection Regulation (GDPR).