Advertising. Driven by Insight.
At last—end-to-end addressable advertising for broadcast, IP, OTT and Hybrid.
Understand your audience, monetize your inventory and grow new revenue—all from one place—with household-level addressability across every network.
Today’s audiences move seamlessly between multiple screens and devices across broadcast and online services.
Help advertisers engage the right people every time with a data-driven, cross-platform video advertising solution.
Deliver more effective ad experiences that combine the reach and value of broadcast with the intelligence and precision of the web.
Synamedia Iris is a complete platform to manage, deliver and measure household-level addressable advertising across broadcast, OTT, IP and hybrid platforms.
It harnesses a multitude of in-house and third-party data to create a continuous, joined-up view of your audience—across all your services and applications.
The result is cross-platform advertising orchestration supported by deep audience insights and intelligence.
Synamedia has been at the forefront of video advertising innovations for a long time.
We have a rich track record of helping the best video providers in the world build effective, revenue-generating addressable advertising capabilities.
We helped Sky build AdSmart—a personalized ad targeting platform that married the brand-building power of TV and with data-driven precision of digital.
Now they have an end-to-end digital delivery chain to millions of set-top boxes, providing viewers with relevant and engaging ads, and advertisers with incredible returns, like: