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Addressable Advertising across every platform

At last—end-to-end addressable advertising for broadcast, IP, OTT and Hybrid.

Understand your audience, monetize your inventory and grow new revenue—all from one place—with household-level addressability across every network.

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The data-driven solution to video advertising fragmentation

Today’s audiences move seamlessly between multiple screens and devices across broadcast and online services.

Help advertisers engage the right people every time with a data-driven, cross-platform video advertising solution.

Deliver more effective ad experiences that combine the reach and value of broadcast with the intelligence and precision of the web.

What is Iris?

Iris is a complete platform to manage, deliver and measure household-level addressable advertising across broadcast, OTT, IP and hybrid platforms.

It harnesses a multitude of in-house and third-party data to create a continuous, joined-up view of your audience—across all your services and applications.

The result is cross-platform advertising orchestration supported by deep audience insights and intelligence.

Meet your audience exactly where they are

The new addressable advertising horizon

  • Manage every campaign from one interface to increase effectiveness and efficiency
  • Increase pre-roll and catch-up TV ad revenue with addressability on all screens
  • Deliver addressable advertising into live, broadcast content on one-way devices
  • Boost performance and engagement with capping and measurement
  • Leverage cross-platform ad delivery analytics for single currency trading

The big returns of unified addressable advertising

  • Create innovative (and lucrative) solutions for advertising partners
  • Maximize your inventory’s value (and trade more of it)
  • Build rich 360° understanding of your audience (and tailor precise segments for brands)
  • Increase ad effectiveness while driving audience satisfaction and engagement

Video advertising pioneers

Synamedia has been at the forefront of video advertising innovations for a long time.
We have a rich track record of helping the best video providers in the world build effective, revenue-generating addressable advertising capabilities.

We helped Sky build AdSmart—a personalized ad targeting platform that married the brand-building power of TV and with data-driven precision of digital.
Now they have an end-to-end digital delivery chain to millions of set-top boxes, providing viewers with relevant and engaging ads, and advertisers with incredible returns, like:

  • A Ford dealership that saw 100% rise in sales following a single campaign
  • Audi found its addressable audiences twice as likely to buy as generic viewers
  • Influx of 70% new advertisers who’d previously not advertised on TV or Sky

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Empower advertisers. Delight your viewers. Grow your bottom line.

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