Welcome to Synamedia Iris
Advertising. Driven by Insight.
Addressable Advertising across every platform
At last—end-to-end addressable advertising for broadcast, IP, OTT and Hybrid.
Understand your audience, monetize your inventory and grow new revenue—all from one place—with household-level addressability across every network.
The data-driven solution to video advertising fragmentation
Today’s audiences move seamlessly between multiple screens and devices across broadcast and online services.
Help advertisers engage the right people every time with a data-driven, cross-platform video advertising solution.
Deliver more effective ad experiences that combine the reach and value of broadcast with the intelligence and precision of the web.
What is Iris?
Iris is a complete platform to manage, deliver and measure household-level addressable advertising across broadcast, OTT, IP and hybrid platforms.
It harnesses a multitude of in-house and third-party data to create a continuous, joined-up view of your audience—across all your services and applications.
The result is cross-platform advertising orchestration supported by deep audience insights and intelligence.
Meet your audience exactly where they are
The new addressable advertising horizon
- Manage every campaign from one interface to increase effectiveness and efficiency
- Increase pre-roll and catch-up TV ad revenue with addressability on all screens
- Deliver addressable advertising into live, broadcast content on one-way devices
- Boost performance and engagement with capping and measurement
- Leverage cross-platform ad delivery analytics for single currency trading
The big returns of unified addressable advertising
- Create innovative (and lucrative) solutions for advertising partners
- Maximize your inventory’s value (and trade more of it)
- Build rich 360° understanding of your audience (and tailor precise segments for brands)
- Increase ad effectiveness while driving audience satisfaction and engagement
Video advertising pioneers
Synamedia has been at the forefront of video advertising innovations for a long time.
We have a rich track record of helping the best video providers in the world build effective, revenue-generating addressable advertising capabilities.
We helped Sky build AdSmart—a personalized ad targeting platform that married the brand-building power of TV and with data-driven precision of digital.
Now they have an end-to-end digital delivery chain to millions of set-top boxes, providing viewers with relevant and engaging ads, and advertisers with incredible returns, like:
- A Ford dealership that saw 100% rise in sales following a single campaign
- Audi found its addressable audiences twice as likely to buy as generic viewers
- Influx of 70% new advertisers who’d previously not advertised on TV or Sky
