- July 25, 2024
- 13:00:00 CET
Demystifying Addressable TV Advertising – Episode 7: How Broadcasters are Approaching Addressable Advertising
This episode topic was selected by our viewers during our previous webinar!
If you’re a broadcaster, you must navigate an important transition happening right now, as your viewers migrate from traditional TV channels to a fragmented mix of broadcast, FAST, and BVOD services. How can you make sure you can still reach your audiences across multiple services, networks, and screens? What are advertisers looking for to keep their TV budgets from declining?
In this webinar, we will discuss:
- The impact of the streaming transition on advertising
- The benefits and opportunities that targeted broadcast can bring
- Options for implementing addressable advertising on broadcast
Spend 30 minutes with us to hear how you can take the next step and begin leveraging addressable advertising to capture more ad spend and attract new advertisers.
Speakers:
Moderator: Jeremy Bradley
Jeremy leads the global business development function of Synamedia’s addressable advertising product, IRIS. With more than 15 years in media and the digital ad-tech space, Jeremy has experience both on the buy and sell side of the ad-tech industry. Prior to Synamedia, Jeremy held sales and leadership positions at Whip Media, WideOrbit, Operative, adidas and Experian.
Guest: Sarah Davies
Sarah is one of the product leads at Synamedia Iris, Synamedia’s addressable advertising product. With more than 20 years of experience in ad sales and ad operations, Sarah has a breadth of experience across the industry. Prior to Synamedia, Sarah worked at ITV, Warner Media, Reed Business Information, and MTV.
Guest: Miles Davis
Miles is a seasoned expert with 25 years of experience in broadcast and OTT technology innovation. He has a profound understanding of the technical challenges involved in transitioning from traditional broadcast to digital platforms. As the leader of product architecture at Synamedia, Miles is actively involved in the ad-tech space and possesses extensive knowledge of addressable advertising for broadcasters.
