Synamedia Iris
Synamedia Iris unifies your addressable advertising business across both broadcast and streaming, increasing the value of your business.
Synamedia Iris unifies your addressable advertising business across both broadcast and streaming, increasing the value of your business.
Extend your reach and develop new advertising propositions, with more efficient use of inventory, as well as attracting new advertisers.
Use data to target valuable audience segments with relevant ads that improve engagement, recall, and response.
Read moreDeliver targeted ads to any screen – including deployed set-top boxes – with digital precision and measurement.
Manage campaigns, assets, and inventory from a unified platform that reaches both broadcast and streaming devices with unified and consistent reporting.
Optimise direct and programmatic campaigns to hit impression targets, maintain brand safety and preserve the viewing experience – simultaneously.
Reach all streaming devices with a scalable, cloud-based delivery solution that avoids ad blockers.
Gain more value from your entire device footprint by delivering targeted ads over broadcast networks.
Insert and replace ads effortlessly while simultaneously capturing impression data accurately.
“Synamedia helped us innovate and deliver AdSmart. This is the single biggest innovation in the broadcast advertising market for probably 20 years.”
Jamie West, Deputy Managing Director, Sky Media
Download case studyWe won’t rest until you’re benefiting as much as possible from all that Iris offers your business. After all, our mission is your success. Whether you need help getting started, with deployment and optimisation, or specific tasks relating to your business, our expert 360° Support teams will resolve your request as quickly as possible.
Learn moreLearn how you can unleash your addressable advertising potential
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