Scott Kewley, VP Advanced Advertising and Data Products, Synamedia will be speaking in the panel on:
Addressable TV for every pay TV Operator
Beyond the handful of pioneers who have deployed addressable TV advertising for STB inventory on broadcast infrastructure, there are dozens in Europe and hundreds worldwide who will need to offer a solution for their household footprint. This panel explores how we make addressable realistic for them. Do you partner with an established addressable ecosystem, as Virgin Media has done with Sky and AdSmart? Can Google break into this market by offering its ad-tech and services to operators harnessing Android TV Operator Tier? Can operators ‘build their own’ addressable stacks with the help of new and emerging targeted TV sales/tech enablers? This panel considers the key tech and business requirements that must be met, as well as the deployment models.
Date: 9 July 2020
Time: 15:05 – 15:45