The Programmatic Paradox: How Broadcasters Can Win Without Compromise
The golden age of TV advertising isn’t over—it’s about to be reinvented As streaming sets new expectations for advertising flexibility, broadcasters face a choice: lead the transformation, or risk being left behind in the battle for ad budgets. In conversations, one theme emerges: broadcasters understand the benefits of automation but want to do it on […]
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Securing the Season: How Synamedia CDN Keeps Your Holidays Safe & Streaming Smoothly
When holiday viewing reaches its peak, Synamedia’s secure CDN keeps content flowing fast and safely, ensuring uninterrupted, high-quality streaming for audiences worldwide.
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The Future of Video Processing Is Software — Why Now Is the Moment to Move to virtual DCM (vDCM)
The industry has relied on hardware appliances for years to keep video flowing reliably. Synamedia’s DCM appliance has been a top trusted workhorse for decades - but now it's time to migrate to a flexible, virtualized version of the DCM built for how video works today.
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Video Watermarking Explained: Forensic, Server-Side vs Client-Side Protection for Live Streaming and Premium OTT Content
In today’s OTT and live-streaming landscape, protecting premium content, sports, blockbuster movies, and UHD/4K entertainment, isn’t just a technical requirement. It’s a strategic necessity in the escalating battle against content piracy. Not all watermarking solutions provide the same level of protection, so understanding the different types of watermarking and choosing the right implementation strategy is […]
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Empower your existing teams: Why your web stack is the future of streaming revenue
The broadcast and streaming industry is at a crossroads. For decades, the television experience was defined by the set-top box (STB) – rigid, expensive hardware that necessitated long development cycles and proprietary coding languages. Today, the most critical question facing every operator and content publisher is no longer if they can compete with Netflix, but […]
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The end of idle infrastructure: Why elastic cache is changing CDN economics
Every network operator understands the balancing act between quality and cost. To guarantee flawless delivery during peak moments such as a national sports final, a breaking news story or a major entertainment launch, CDNs are built for the highest possible demand. The problem is that this capacity sits idle most of the year. Those racks […]
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Televisa modernizes broadcast distribution with Synamedia MEG
How Mexico’s leading broadcaster reduced costs and gained flexibility with a software-based primary distribution solution. Overview Televisa, Mexico’s largest broadcaster, embarked on a strategic initiative to modernize its satellite-based primary distribution infrastructure. With a nationwide footprint and a population of nearly 130 million, the company needed a solution that could support advanced monetization features such […]
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Upper C-band reallocation: Assessing broadcast distribution options
The FCC’s 2020 reallocation of the lower C-band caused significant technical, operational, and financial challenges for distribution customers, including broadcasters, cable operators, and content distributors. Reduced satellite capacity led customers to shift services to upper C-band, Ku-band, or terrestrial options. Clearing the lower C-band required LNB replacements and brought the 5G frequencies closer. Some customers […]
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Reimagine broadcast distribution at the edge: Cut costs by up to 75% without compromise
The broadcast industry is undergoing a seismic shift. As satellite infrastructure ages and operational costs rise, content providers are increasingly looking to IP-based distribution not just as a transport replacement, but as a chance to rethink how content is received, processed, and delivered at the edge. Yet this transition is not without its challenges. Dependability has […]
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From stadium to screen: The challenge of sports content distribution
Every day, millions of sports fans tune in to watch their favourite teams and athletes compete, whether on TV, smartphones, or other connected devices. But behind every flawless viewing experience is a complex distribution chain that content owners, affiliates, and platform partners help bring to life. For sports leagues, associations, and content providers, the challenge […]
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Agentless by design: Gravity’s architecture for agility & differentiation
In the broadband race, agility isn’t a luxury—it’s survival. While competitors wait months for vendor approvals, you could be launching new services in weeks. Whether you’re a Tier 2/3 ISP, a municipal broadband provider, or a fiber or Fixed Wireless Access (FWA) disruptor, the ability to scale fast, operate lean, and innovate freely defines your […]
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The Power of Partnerships: How collaboration is shaping the future of streaming at IBC2025
TV has always thrived on partnerships. From prime-time entertainment hosts Ant and Dec to Mulder and Scully in The X-Files, collaborations on screen create moments greater than the sum of their parts. That same spirit also drives innovation behind the scenes. At IBC2025, Synamedia is showcasing how our partnerships with leading tech innovators are helping shape […]
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