Showing all content under the Synamedia Clarissa tag
The reason Pay-TV providers aren’t as data-driven as their internet competitors isn’t because they lack data – it’s because they’re not using it to its full potential. Zoom in a little, and it’s easy to see why: the video data pouring in from countless services and devices creates a fragmented and disjointed dataset that most video…
Using data-driven video content insights, you can deliver a compelling, personalised experience that keeps your customers switched on and reduces churn. The old adage that content is king is still true. But when your viewers are overwhelmed by choice – or too impatient to find what they want – you need video insights to help…
Download our guide to creating a data-driven, personalized consumer experience that keeps viewers coming back for more
Using data-driven insights, you can deliver a compelling, personalized experience that keeps your customers engaged and reduces churn.
Synamedia today launched Clarissa, the industry’s first business insights solution to take a holistic view of traditional pay-TV and OTT businesses and reveal critical behavioral and consumption insights.