Apr 25, 2022
Synamedia to showcase SaaS-based solutions that empower the streaming era at NAB 2022
Synamedia will highlight its vast software-as-a-service (SaaS)-based portfolio at the 2022 NAB Show, April 24-27, 2022 in Las Vegas.
Archive
Showing all content under the Addressable Advertising tag
May 25, 2021
How insights-driven addressable TV advertising boosts your business
Use insights to measure response, improve targeting, and — ultimately — capture more value with optimised addressable advertising.
Mar 23, 2021
Keep your subscribers coming back for more with video insights
Using data-driven insights, you can deliver a compelling, personalized experience that keeps your customers engaged and reduces churn.
Feb 2, 2021
Video analytics are no longer enough – you need video insights
Traditional video analytics aren’t built to deal with the torrent of data that users are generating on a daily basis. That’s where insights come in.
Aug 12, 2020
Can Addressable Advertising Fix TV’s Ad Breaks?
The drive to addressable television advertising lags behind digital media. Closing that gap depends on the right technical and business solution