The Power of Partnerships: How collaboration is shaping the future of streaming at IBC2025
TV has always thrived on partnerships. From prime-time entertainment hosts Ant and Dec to Mulder and Scully in The X-Files, collaborations on screen create moments greater than the sum of their parts. That same spirit also drives innovation behind the scenes. At IBC2025, Synamedia is showcasing how our partnerships with leading tech innovators are helping shape […]
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The Broadcaster’s step-by-step guide to programmatic advertising success
The advertising landscape has fundamentally shifted. While your audience is fragmented across linear, streaming, and digital platforms, advertisers increasingly demand the precision, efficiency, and measurement capabilities of programmatic buying. This creates both a challenge and an opportunity. The Challenge The Opportunity Traditional TV buying processes can’t compete with the speed, targeting, and accountability of digital […]
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Summer reads for reflection and a strong back-to-school start
Our Summer Picks 1. Demystifying Addressable TV Advertising Our own Synamedia Iris experts, joined by leading broadcasters, unpack the challenges and opportunities of addressable advertising – from converging linear and digital TV to unlocking new revenue streams, plus practical steps for success. Format: Webinar Why listen: Real‑world implementation insights you can put into practice. 2. […]
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Freedom to choose: Why open device and service management Is the future of broadband
The broadband bottleneck: Vendor lock-in Picture this: A customer calls about slow internet. Your field tech discovers it’s a simple configuration issue that could have been fixed remotely—if your management system allowed it. That truck roll just cost you $150 (or more, according to Gartner), and it’s happening hundreds of times across your network. Broadband […]
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Synamedia joins the Fiber Broadband Association (FBA)
Empowering Fiber Broadband Providers to Lead the Next-Generation Connectivity Era In today’s digital-first world, high-speed, reliable, and scalable broadband isn’t just a luxury—it’s a necessity. For fiber broadband providers—especially those serving rural, regional, and underserved markets—the challenge is delivering next-gen connectivity while maintaining operational efficiency, flexibility, and control. As demand surges and networks evolve, service […]
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Protecting your investment: why watermarking is essential for sports rights licensees
Live sports are big business, and bigger targets. Every year, the industry loses an estimated $28 billion to piracy, fuelled by 230 billion views of pirated streams worldwide. With 80% of online piracy happening through illegal streaming services, live sports content is under relentless attack. This is more than lost revenue; it’s an erosion of exclusivity — the very asset that […]
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From idea to screen: highlights and innovations from the Senza Hackathon
I recently returned to Silicon Valley, where I spent some of the best times of my life at Stanford and Apple, to host an event introducing our new cloud-based video platform to the developer community: Synamedia Senza. Hopefully you would have heard by now that Senza makes it super easy to develop web apps for […]
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Synamedia joins the National Content & Technology Cooperative (NCTC)
Empowering service providers to meet the demands of the next-gen broadband and video era In the broadband and video services market, the pace of change is relentless. Today’s consumers expect more than just fast internet or clear video—they demand seamless, personalised, and secure digital experiences across all devices, anytime, anywhere. For service providers, especially those […]
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Multi-CDNs: the slam dunk for your streaming strategy
If there’s one thing we’ve learned from the 2025 NBA Playoffs, it’s that “it’s not over, until its over.” For fans, that means being ready for that one play that can change it all. For video service providers, it means having a cohesive plan to ensure high video quality, scale up and down, and prepare […]
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Local stories, global screens: why regionalised content still reigns in streaming
A look back: when TV was local and we took it for granted If you grew up in London, UK, (and you are as old as me), you’ll remember tuning into Channel 3 and watching Carlton and London Weekend TV. What we probably didn’t realise at the time was that our Northern cousins had a […]
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Preparing for the Upper C-band Transition: What’s in it for you?
The broadcast and content distribution landscape is shifting—fast. With the FCC’s recent moves to repurpose the upper C-band spectrum, broadcasters are being nudged toward more efficient IP- and CDN-based workflows. It’s a pivotal moment, and the question you may be asking is: What’s the smartest way forward? At Synamedia, we believe the key lies in […]
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The partner difference: achieving technology breakthroughs with best-of-breed partners at NAB
Have you ever wondered how we meet so many different customer needs? The answer is often thanks to our incredible ecosystem of Video Network partners who add specialist technologies and expertise to our portfolio. Here’s just a taste of what we’ll be serving up in Las Vegas. And don’t forget to use the link at […]
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