AVIA – The future of video India

Pankaj Gupta, Director of Solution Consulting, Synamedia and Shad Hashmi, APAC Partner Lead, Media and Entertainment, Amazon Web Services will be speaking in a session on “Stopping Piracy in its Tracks” on Friday, 29 April at 12:00 PM IST

It is estimated that across the globe, up to a third of premium pay-TV and live streaming content is pirated. With the explosion of OTT platforms in India, just protecting content via DRM is not enough. Pirates have found it much easier to steal premium content within minutes, primarily by stealing tokens from platforms and obtaining direct access to CDNs, and in many cases, serving their own pirate subscribers out of the service provider’s CDNs. In this session, we will address how online distribution of stolen content, via subscription pirate networks, free on ad-based websites or social media, can be tackled. And what the technology and techniques are that platforms can implement to detect and disrupt pirate activities and stop pirated premium content being made available for free within minutes