Cannes Lions 2026

For the first time, Synamedia is heading to Cannes during Cannes Lions. Come meet the team and discover how we’re shaping the future of video monetisation with Synamedia Iris.

Where to find us:

• At the Café at the Majestic throughout the week.
• On Wednesday, 23 June, we’ll also be at Marea Restaurant during VideoWeek Live.

Panel Session: From Pipe to Platform: Where Telcos Fit in the Addressable TV Ecosystem | Tuesday, 23 June at 11:15 AM

Panellists:

• Christopher Le May, Director Advanced Advertising, Synamedia
• Albert-Jan Tebbe, Director Advanced Advertising, Liberty Global
• Vincent Flood, VideoWeek

This session will explore the strategic choices telcos face as they navigate the addressable TV landscape, from operating models and partnership approaches to the opportunities and challenges of participating in the value chain. The discussion will also examine how telcos’ unique assets and market position may shape their role in the future of TV advertising.

Cannes Lions is where leading AdTech players come together to show how they’re helping publishers, broadcasters, and telcos unlock new value—and we weren’t going to miss it.