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Synamedia Honored by the SCTE ISBE for Innovation

The SCTE ISBE honoured Synamedia’s Credentials Sharing Insight solution as the pay TV industry gets ready to tackle the password sharing crisis set to cost $10 billion by 2021.

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Oct 2, 2019

By Marta

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Here at Synamedia, we believe there are infinite opportunities for innovation – and we are at the forefront of the industry, driving innovation in video security.

In the past, most video service providers have turned a blind eye to credentials sharing, because more users = more eyeballs on their content. However, if most of those users are not paying for the service, there is a huge missed opportunity for revenue generation. In fact, according to Parks Associates, credentials sharing will cost the US pay TV industry nearly $10 billion by 2021.

 

A Response To Credentials Sharing

Now, the industry is waking up. There are products on the market that identify customers who are sharing passwords, and others that stop viewers who are illegally viewing content on a shared account. But what if there was one solution that could handle the whole process – from detection to disruption to a potential new revenue opportunity?

Enter our Credentials Sharing Insight solution. It applies behavioral analytics and machine learning models to detect sharers, classify sharing patterns and establish a baseline of normal behavior for a given population, peer-group or individual user. Based on the analysis, the appropriate response is triggered in the user interface – such as an action to upsell the viewer to a paid, legal account, or shutting down a for-profit account run by fraudsters.

 

SCTE ISBE Innovators Award

This innovation is exactly why Synamedia has been selected to receive this year’s SCTE ISBE Innovators Award, presented at the SCTE ISBE CableTec Expo. This award recognizes a company that has introduced a service that embraces a technological advance and profoundly improves or expands service offerings to customers. And providing the best user experience for end customers is our bread and butter.

Interested in learning more? Come see the award-winning Credentials Sharing Insight solution for yourself at booth 2311 at the SCTE ISBE CableTec Expo.

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