How a new recommendations engine led to gold with a 30% lift in conversion rates
In this Olympic year, I’ve been pondering the striking parallels between Olympic success and the vital role of pay TV operators in delivering content their subscribers desire (no judgment, please). Much like athletes’ dedication to excellence in a fiercely competitive environment, pay TV operators must provide uncompromised, tailored content in their own competitive environment. Challenges […]
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Beyond Broadcast: new approaches for localised digital advertising
Since the advent of Broadcast TV, a premium has been put on the programs able to attract the largest live audiences. A combination of a compelling matchup between the Chiefs and the 49ers, a highly anticipated halftime concert from music icon Usher, and swarms of dedicated Swifties resulted in Super Bowl LVIII being the largest […]
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Reflecting on the Super Bowl: Navigating the Sports Streaming Landscape
As the confetti settles for the Kansas City Chiefs and San Francisco 49’ers after a riveting 2024 Super Bowl, the sports streaming industry is doing a self-assessment. With 123.7M total viewers watching the big game across various streamers and CBS broadcast – it’s clear viewers prefer more options. But is the technology keeping up with […]
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Going beyond the fundamentals of SSAI
If you’re in the business of TV advertising, you’ve probably seen the rapid growth of the Addressable TV Advertising market over the past decade. According to a recent report by Ampere Analysis, the Addressable TV Advertising space is projected to become an $87 billion market by 2027. As more and more TV advertisers make the […]
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One-click cloud: Synamedia Quortex SaaS products debut on AWS Marketplace
Who doesn’t love fresh coffee in the morning? But it can be a lot for a coffee connoisseur like myself – weighing the right beans, grinding them, preparing the machine, choosing the right settings, etc. The time investment for that perfect morning “pick me up” can be intensive, especially when caring about preserving the taste […]
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Understanding the fundamentals of SSAI
It is 2024 and we are in the middle of a digital revolution where delivering TV advertisements is increasingly becoming more nuanced, precise, and targeted. For video content owners, publishers and advertisers across the spectrum, Dynamic Ad Insertion (DAI) is going to play a pivotal role in growing their ad business over the coming years. […]
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What’s driving the robust addressable TV market to even greater heights
Addressable TV Advertising, which already accounts for one-sixth of video ad spend according to Ampere Analysis, is on the cusp of a bull run. While “traditional” TV ad revenue is expected to continue to drop, global addressable revenue is growing big time – from a robust $56 billion in 2022 to an estimated $87 billion […]
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Elevating fan engagement with Synamedia’s game-changing In-Stadium Experience
In the ever-evolving landscape of sports entertainment, Synamedia is reshaping the fan experience with its groundbreaking In-Stadium Experience. This immersive solution, designed for fans at home, in the stadium, or on the move, ushers in a new era of sports viewing, seamlessly integrating technology and passion for the ultimate spectator experience. Ultra-low latency and breakthrough […]
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How CTV measurement can be used to boost ad campaign performance
With Connected TV (CTV) dominating living rooms across the world, advertising on it remains one of the most popular marketing channels. Unlike panel-based linear advertising, CTV ad campaigns can be measured more precisely and accurately due to their real-time, connected environment. Moreover, advertisers can also capture additional information such as IP address, device type, timestamp, […]
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Navigating content analytics in the age of profitability
If you’re in the content business – be it in a trillion plus dollar tech giant, a Hollywood studio, or a telco operated platform – profitability could be guiding all your decisions across markets and corporations. Profitability, which is not very far off the discounted cash-flow valuations fuelled by cheap capital, is back in the […]
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Maximising network efficiency with peak offloading in Telco-CDNs
Rationale of Telco-CDN As video services continue to shift towards IP-based platforms, the demand for data delivery is skyrocketing. This surge in IP traffic, particularly for video services, has presented a significant challenge for network operators. To address this challenge, Content Delivery Networks (CDNs) have emerged, offering a distributed infrastructure with servers positioned closer to […]
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Digital TV Europe’s Video Tech Innovation Awards 2023: Quortex Link and our In-Stadium Experience come top!
What a winning team! Two of our Video Network solutions were winners in Digital TV Europe’s VideoTech Innovation Awards 2023, at a ceremony in London last night. As a testament to our leadership position and innovation, our pay-as-you-use self-service SaaS distribution platform Quortex Link won Content Distribution Innovation of the Year competing against eight nominees. Not […]
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