Summer is the perfect time to slow down, reflect, and sharpen your perspective before the busy back‑to‑school and end‑of‑year sprint.
Whether you’re on the beach, in the garden, or grabbing a short commute read, our team has curated insightful articles, podcasts, and reports to help you explore the future of TV, advertising, and streaming.
From addressable TV deep dives to global broadcaster collaborations – here’s your must‑read (and must‑listen) playlist for summer 2025.
Our Summer Picks
1. Demystifying Addressable TV Advertising
Our own Synamedia Iris experts, joined by leading broadcasters, unpack the challenges and opportunities of addressable advertising – from converging linear and digital TV to unlocking new revenue streams, plus practical steps for success.
Format: Webinar
Why listen: Real‑world implementation insights you can put into practice.
2. Netflix & TF1+ Carriage Deal: A Blueprint for Streaming–Broadcaster Collaboration
A world‑first — Netflix and TF1’s partnership brings live and on‑demand TF1+ content inside the Netflix app in France. A bold strategy to keep subscribers watching longer and a possible blueprint for future global deals.
Format: Article
Why read: See how a saturated streaming market pushes innovation.
3. Sky, ITV & Channel 4 Unite Against Big Tech Ad Dominance
The UK’s leading broadcasters are joining forces to create a unified programmatic TV marketplace. This collaboration opens premium broadcaster inventory to buyers through a single platform — a strategic counterbalance to US tech giants.
Format: Article
Why read: A glimpse at how market unity can rewrite ad buying rules.
4. Magnite’s 2024 CTV Advertising Outlook
Deep analysis of programmatic CTV growth, broadcaster strategies, and how linear and digital are merging faster than anticipated.
Format: Industry Report
Why read: Perfect for anyone looking at where TV ad budgets will go next.
5. WARC — The Future of Programmatic 2024: Five Key Trends
From brand safety to the open‑web vs. walled‑gardens battle, WARC outlines the defining programmatic themes shaping ad futures in 2024 and beyond.
Format: Trend Overview
Why read: Essential for strategists staying ahead of digital ad shifts.
6. AdExchanger – The Big Story: CTV’s Big Year
A lively breakdown of CTV’s record‑breaking growth, programmatic innovations, and what broadcasters and operators should expect in the next 12 months.
Format: Podcast
Why listen: Learn from industry voices driving CTV’s transformation.
7. The Media Odyssey – Breaking Ads with Dan Callahan
Why deterministic data trumps guesswork, how addressable TV is now a must‑have strategy, and why fierce rivals are teaming up to solve fragmentation, fraud, and fatigue.
Format: Podcast
Why listen: Unfiltered insights on the future of TV ad sales.
Explore each recommendation—and see how Synamedia Iris can shape your strategy for the back-to-school season and beyond.
