Maximising the advertising impact of Free Ad-Served TV (FAST)

  • June 13, 2023
  • 15:00:00

Maximising the advertising impact of Free Ad-Served TV (FAST)

What is the future of Free Ad-Served TV and what does it mean for Advertisers in terms of strategies for reaching targeted audiences?

In this expert panel discussion, we will discuss the following topics: 

  • Evolution of the FAST business model
  • Optimising placement strategies
  • The role of data in targeting
  • What impact does distribution method have on advertising and ability to target and deliver ROI?
  • Regional differences in delivery, inventory, targeting, and privacy requirements
  • What does the future hold for FAST?

Speakers:

  • Stuart Thomson, Editor, Digital TV Europe
  • Daniel Wohlfart,Director, Product Management, Synamedia Iris
  • Tung Tran-Quang, Director Avod & AdTech Strategy,Bedrock
  • Julian Savitch-Lee, Commercials Manager,VIDAA
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