Looking for the right streaming business model: Navigating AVOD +…

  • December 1, 2022
  • 16:00:00 GMT

Looking for the right streaming business model: Navigating AVOD + SVOD

With Netflix, Disney+, and Peacock launching new ad-supported pricing tiers, what hybrid AVOD and SVOD approach is poised to be the most successful?

In this expert panel discussion, we will discuss the following topics: 

  • Do ad-supported tiers have a greater impact on customer acquisition or retention?
  • Is self-declared data from broadcaster AVOD platforms more effective for targeting than billing data and why?
  • Will ad-supported tiers be appealing enough to younger audiences to pull them from platforms like YouTube?  Is there more here than just the value proposition?
  • What is the acceptable ad load alongside premium content?
  • How do you manage a potential conflict of interest with existing Pay TV platforms that are already running ads?
  • What does the recent Netflix announcement mean in terms of BARB measurement?  Will this impact other VOD measurement for broadcast platforms?

Stuart Thomson, Editor at Digital TV Europe
Dan Cohen, Director Product & Advertising Innovation at Sky
Jeremy Bradley, Director of Business Development Advanced Advertising at Synamedia

Date: Thursday, December 01, 2022
Time: 4:00 PM Greenwich Mean Time
Duration: 1 hour

Register now

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