Looking for the right streaming business model: Navigating AVOD + SVOD

With Netflix, Disney+, and Peacock launching new ad-supported pricing tiers, what hybrid AVOD and SVOD approach is poised to be the most successful?

In this expert panel discussion, we will discuss the following topics: 

• Do ad-supported tiers have a greater impact on customer acquisition or retention?
• Is self-declared data from broadcaster AVOD platforms more effective for targeting than billing data and why?
• Will ad-supported tiers be appealing enough to younger audiences to pull them from platforms like YouTube?  Is there more here than just the value proposition?
• What is the acceptable ad load alongside premium content?
• How do you manage a potential conflict of interest with existing Pay TV platforms that are already running ads?
• What does the recent Netflix announcement mean in terms of BARB measurement?  Will this impact other VOD measurement for broadcast platforms?

Speakers: 
Stuart Thomson, Editor at Digital TV Europe
Dan Cohen, Director Product & Advertising Innovation at Sky
Jeremy Bradley, Director of Business Development Advanced Advertising at Synamedia

Date: Thursday, December 01, 2022
Time: 4:00 PM Greenwich Mean Time
Duration: 1 hour