Broadcast meets programmatic: driving efficiency and growth

The future of TV advertising is programmatic. As viewing habits evolve and digital competition increases, broadcasters must innovate and automate while protecting the premium value of their inventory.

In this 30-minute on-demand webinar, industry experts Chris Le May, Salik Miah and Pauline Rabette explore how programmatic technology is transforming broadcast. They share how automation can improve efficiency, attract new advertisers and reclaim digital budgets, while maintaining TV’s strengths of scale, quality and brand safety.

Discover what programmatic in broadcast really means, how data and AI are reshaping TV advertising, and the key steps to balance innovation, compliance and monetisation.

Watch the recording now to learn how to future-proof your ad sales strategy and thrive in the programmatic era.