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A selection of our latest news
A selection of our latest blogs
Preparing for the Upper C-band Transition: What’s in it for you?
The broadcast and content distribution landscape is shifting—fast. With the FCC’s recent moves to repurpose the upper C-band spectrum, broadcasters are being nudged toward more efficient IP- and CDN-based workflows. It’s a pivotal moment, and the question you may be asking is: What’s the smartest way forward? At Synamedia, we believe the key lies in […]
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The partner difference: achieving technology breakthroughs with best-of-breed partners at NAB
Have you ever wondered how we meet so many different customer needs? The answer is often thanks to our incredible ecosystem of Video Network partners who add specialist technologies and expertise to our portfolio. Here’s just a taste of what we’ll be serving up in Las Vegas. And don’t forget to use the link at […]
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Beyond Broadcast: Unlocking addressable value with dynamic Ad Routing
The value of teamwork in Basketball and Advertising In basketball, each player has a unique role and responsibility. For example, the point guard handles the ball, calls the plays, and sets up teammates for good shots with timely and accurate passes. However, a “good” shot varies for each player based on their skills. Some excel […]
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