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A selection of our latest news
A selection of our latest blogs
The Broadcaster’s step-by-step guide to programmatic advertising success
The advertising landscape has fundamentally shifted. While your audience is fragmented across linear, streaming, and digital platforms, advertisers increasingly demand the precision, efficiency, and measurement capabilities of programmatic buying. This creates both a challenge and an opportunity. The Challenge The Opportunity Traditional TV buying processes can’t compete with the speed, targeting, and accountability of digital […]
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Summer reads for reflection and a strong back-to-school start
Our Summer Picks 1. Demystifying Addressable TV Advertising Our own Synamedia Iris experts, joined by leading broadcasters, unpack the challenges and opportunities of addressable advertising – from converging linear and digital TV to unlocking new revenue streams, plus practical steps for success. Format: Webinar Why listen: Real‑world implementation insights you can put into practice. 2. […]
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Freedom to choose: Why open device and service management Is the future of broadband
The broadband bottleneck: Vendor lock-in Picture this: A customer calls about slow internet. Your field tech discovers it’s a simple configuration issue that could have been fixed remotely—if your management system allowed it. That truck roll just cost you $150 (or more, according to Gartner), and it’s happening hundreds of times across your network. Broadband […]
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