yes selects Synamedia for distribution watermarking on streaming services

LONDON – August 31, 2023 – Leading video software provider Synamedia today announced that yes, the pay-TV subsidiary of telco Bezeq (TASE: BEZQ) and largest IPTV service provider in Israel, has deployed Synamedia’s ContentArmor distribution watermarking solution to enhance protection of its streaming services.

ContentArmor allows yes to effectively target its anti-piracy efforts with affiliates and business partners by giving it visibility of any compromised broadcast platforms. This new distribution watermarking solution is part of Synamedia’s ContentArmor forensic video watermarking family that protects content investments, identifies malicious users, and prevents piracy.

Synamedia was the solution of choice as it met yes’ requirements: easy to deploy, encoder agnostic, and able to support yes’ disaster recovery environment. As ContentArmor distribution watermarking was tailored for this application, yes was able to go live with ContentArmor in less than a week in July 2023.

Itzhak Elyakim, VP of Engineering and CTO at yes, commented, “We first started looking at head-end watermarking to meet security standards set by the national regulator and main national broadcasters here in Israel. As we investigated further, we could see that a distribution watermarking solution would be more suited to our needs, giving us the security insight we need, as well as meeting compliance. As a long-standing user of Synamedia’s security on our traditional satellite broadcast services, we knew we could trust Synamedia’s technology and teams to meet our streaming anti-piracy strategies.”

Alain Durand, Senior Director of Business Development at Synamedia, said, “As operators invest in premium content for their streaming services, it’s important to be able to quickly identify any leaks and take action to disrupt those pirate streams. Our ContentArmor distribution watermarking system makes this process easy and affordable, adding a new layer of security that helps operators stay one step ahead of the pirates.”

About yes and yes+

yes satellite TV was established in 1998 as DBS Satellite Services (1998) Ltd and launched its broadcasting services in July 2000. yes is Israel’s only provider of multi-channel television broadcasts via satellite, and was the first company to offer digital broadcasts and interactive television services. Since its establishment, the company has recruited over 579,000 subscribers constituting more than 40% share of Israel’s multi-channel television market. yes currently employs a staff of 1000. yes is owned by Bezeq. yes announced and initiated its gradual migration to an IP service several years ago and more than half of its subscribers are on the IP platforms, including the yes+ premium service, making yes the largest IP TV service provider in Israel.

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