LONDON – August 26, 2025– Leading video software company, Synamedia, today announced that Pathé, a pioneer in the film industry, has chosen Synamedia ContentArmor forensic watermarking to protect premium content on its D2C streaming service, Pathé Home. Using ContentArmor to identify the origin of leaks and take disruptive counter measures, Pathé will safeguard its investment in thousands of movies, including those in 4K ultra-high definition (UHD), across all devices while complying with content owner agreements.
Pathé chose ContentArmor because it has the seal of approval from Hollywood studios, as well as featuring the integration flexibility and cost effectiveness that Pathé requires. Unlike other solutions that encode the content multiple times to insert the watermark, ContentArmor only encodes the content once, reducing both the complexity and cost of securing premium 4K UHD content. In addition, because it is a server-side solution, it supports the highest security standards for session-based watermarking, ensuring robust protection for Pathé’s assets.
Pathé Home is a Transactional VOD (TVOD) service that gives consumers in France the ability to buy or rent thousands of movies from European and international studios without subscriptions or advertisements.
Ivar van der Burg, Head of Platform & Video at Pathé, said, “After evaluating the watermarking options available, we chose to partner with Synamedia because ContentArmor ensures we maintain the high levels of video quality that our users associate with our brand, as well as keeping a tight lid on encoding costs. Safeguarding the content of our partners is crucial for Pathé, and with ContentArmor, we are able to embed imperceptible watermarks in our content, identify the individual accounts of unauthorized users and malicious actors, and take action accordingly.”
Alain Durand, Senior Director at Synamedia, added, “We are seeing a growing demand for forensic watermarking driven by the Hollywood studios who are looking for proven and effective ways to protect the value of their assets. We are thrilled to collaborate with Pathé Home, a movie industry pioneer since the 19th century, to help them offer their viewers a premium experience on their streaming platform.”
About Synamedia
We’re trusted by service providers and content owners to deliver, enrich, and protect video. The flexibility and agility of our cloud and SaaS products enable customers of all types and sizes to launch, monetise, and scale services at speed. Our award-winning portfolio includes advanced advertising, business analytics, broadband and streaming video platforms, anti-piracy solutions, and video network solutions for processing, distribution, and delivery. Synamedia is backed by the Permira funds.
LinkedIn: Synamedia
About Pathé
Pathé Home, launched in France in April 2024, is an international extension of Pathé Thuis, the Dutch market leader in transactional video-on-demand (TVOD). Pathé Home offers viewers the ability to rent or purchase the latest movies via SmartTV, its website, and apps for Apple and Android. Pathé Home is a key part of Pathé’s growth strategy. The combination of cinema and video-on-demand gives Pathé a unique position in the industry, which is fully in line with the company’s heritage; connecting people through movies.
About Synamedia
We’re trusted by service providers and content owners to deliver, enrich, and protect video. The flexibility and agility of our cloud and SaaS products enable customers of all types and sizes to launch, monetise, and scale services at speed. Our award-winning portfolio includes advanced advertising, business analytics, broadband and streaming video platforms, anti-piracy solutions, and video network solutions for processing, distribution, and delivery. Synamedia is backed by the Permira funds.
Twitter: @SynamediaVideo
LinkedIn: Synamedia
