Synamedia’s Padrines: television advertising still works

Synamedia’s Padrines: television advertising still works

Television advertising is still the most effective medium for the promotion of products and services, according to Synamedia’s chief executive Yves Padrines.

About Synamedia

We’re trusted by service providers and content owners to deliver, enrich, and protect video. The flexibility and agility of our cloud and SaaS products enable customers of all types and sizes to launch, monetise, and scale services at speed. Our award-winning portfolio includes advanced advertising, business analytics, broadband and streaming video platforms, intelligence-led anti-piracy, and video network cloud and software solutions. Synamedia is backed by the Permira funds and Sky.

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