Former Cisco Video Software Unit ‘Open for Business’ as Synamedia | Multichannel News

Private equity firm Permira has closed its $1 billion re-purchase of Cisco’s Service Provider Video Software Solutions unit and has declared the rebranded “Synamedia” open for business.

Cisco announced the name change in September, then laid out its management team and vision a week later at the IBC Show in Amsterdam.

Besides declaring itself operational in today’s announcement, Synamedia also said that it has hired former Rovi and TiVo chief revenue officer, Dave Longaker, as senior VP and general manager, Americas.

The company boasts more than 590 patents, covering technologies including cloud digital video recording, video processing, security and client software. Synamedia’s team is spread across the U.S, UK, Israel, India, Belgium, China and Canada. Workers provide end-to-end video services to customers spanning advisory, delivery, implementation, training, system integration and customer support.

Synamedia also boasts a client roster of more than 200 pay-TV and media customers including AT&T, Astro, beIN, Bharti Airtel, Charter, China DTH, Comcast, Cox, Disney, Foxtel, Get, Liberty Global, Oi, OSN, Rogers, Sky, Shaw, Tata Sky, Verizon, Viasat and Vodafone.