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SRT powers broadcast video solutions for low latency video transmission to and through the cloud, now with over 250 companies behind the de facto standard.
The TV business remains divided on whether password sharing is a serious problem, and even the players that want to fight it aren’t eager to apply draconian countermeasures.
Video piracy is not dissimilar to the game of cat and mouse played out in TV’s Killing Eve. Both protagonist and victim are caught up in a seemingly unending match of wits and agility.
Brian Mahony, Founder of Trender Research, sat down to chat with Dave Longaker, SVP and GM Americas at Synamedia - page 36.
Pay-TV software maker Synamedia, supplier to Comcast’s Sky and AT&T’s Direct TV, believes the pay-TV market will continue to grow despite the rise of streaming services such as Netflix and Amazon Prime Video.
Video piracy is predicated to cost $52bn in lost revenue by 2022. Content creators and technology providers need to fight more effectively than ever before.
Addressing credentials sharing is a win/win situation for everyone. By identifying sharing accounts and taking informed, intelligent actions, pay TV and OTT providers can benefit from an incremental revenue stream, while keeping honest users honest.
ATSC 3.0 is certainly a buzzword in today’s TV realm. Yet at the end of the day, one of the biggest priorities for broadcasters should be what about ATSC 3.0, after all the work is done, is in it for the viewers?
With TV operators still in wait and see mode on the migration of live media workflows to the cloud, Synamedia has championed a flexible approach to helping them manage the shift.
Jean-Marc Racine, Chief Product Officer and General Manager of EMEAR at Synamedia, has warned that the current industry preoccupation with ensuring that content is available to consumers on the device of their choice, at the time of their choice, attracts significant piracy risks.