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Research by video software provider Synamedia has found that 51 per cent of sports fans watch pirated sports streaming services at least once a month, despite 89 per cent of consumers having a subscription to a pay-television or OTT service.
The deployment of ATSC 3.0 represents both a tremendous opportunity and a new challenge for companies that develop and offer solutions for broadcasters.
Whatever the new normal ends up being, video providers have the opportunity to measure the new normal by using the technologies of piracy detection and anti-piracy.
Television advertising is still the most effective medium for the promotion of products and services, according to Synamedia’s chief executive Yves Padrines.
Synamedia, the world’s largest independent video software provider, has announced multiple industry-first technology advancements and expanded partnerships to help transform the way the world is entertained and informed.
Synamedia this week announced a partnership with Thomson Broadcast and Triveni Digital to offer an ATSC 3.0 channel-in-the-cloud solution to advance broadcasters’ uptake of NextGen TV, as well as a new professional ATSC 3.0 RF and IP receiver for MVPDs.
Synamedia has broken out a new receiver for ATSC 3.0, the next-gen, IP-based broadcast signaling standard that will support 4K, enhanced audio and targeted advertising along with an aim to reach not just TV screens but mobile devices too.
In a flurry of activity, independent media software company Synamedia has launched a slew of products designed to take advantage of the move to software-based production and to tap into the new ATSC 3.0 broadcast standard.
Video software provider Synamedia says it is the first in the market to develop an ATSC 3.0 receiver, leveraging the company’s newly-unveiled Media Edge Gateway software-based integrated receiver/decoder (IRD).
Synamedia, a global independent video software provider, announced a boost to R&D investment in its compression technologies alongside a trio of senior appointments.