The Future of TV Advertising Global 2022

This December, The Future of TV Advertising Global, the leading international advanced TV advertising thought-leadership event returns to Kings Place in London. Bringing the TV advertising industry together, in person, expect another A-list line-up of global pioneers from across the sell-side and buy-side as they share their latest thinking and best practice. Join us, in person, in London, on 6th-7th December.

Our Chief Convergence Officer, Adam Lowy will be speaking in a panel “Addressable TV – driving incremental reach, increasing accuracy, maintaining signals” on Wednesday, December 7 at 12:35-13:15 GMT

What are the winning tactics, processes and technologies when using targeted/addressable TV to drive incremental reach, including into light broadcast homes? · How do we increase the accuracy of television-based targeting to maximise match rates between an advertiser’s desired audience and the delivered audience? · Where are we with Multiple Advertiser Slot Optimisation for premium TV; How do we successfully share ad spot audiences between several different advertisers? · How do brands without direct consumer relationships maintain targeting rigour in the privacy-first era, where ‘traditional’ need-state or intent signals will diminish – and who can help them? · How useful is contextual targeting (against programme, genre, etc.), as a substitute for audience-based targeting where privacy permissions are not present? · What difference will it make when contextually-driven ad placement decisions are applied to programmatic, like targeting based on genre, show or age rating (18, parental guidance, etc.)?

Speakers:

Jayesh Rajdev, Controller of Advanced Advertising, ITV
Adam Lowy, Chief Convergence Officer, Synamedia
Steve Pereira, UK President, Captify