- August 16, 2021 - August 17, 2021
- 9:00 am
StreamTV Advertising Summit
Our Product Manager, Advanced Advertising, Daniel Wohlfart will be speaking in a panel session “Conquering Addressable – Challenges and Opportunities” on Monday, August 16 at 11.25 AM ET
According to a recent survey from Forrester, 40% of media buyers said they were not confident in their ability to execute addressable, attributing reasons like inventory fragmentation, measurement, and the general need for more education on various tools and technology. What are programmers, MVPDs, and technology partners doing to close the gap and meet their evolving needs? What are the innovations, partnerships, and breakthroughs needed for addressable to realize its full potential?
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