Our Vice President of Sales EMEA Olivier Bastard will be speaking in a panel session “Advanced ad strategies on OTT players: Opportunities of digital advertising” on Tuesday, November 23 at 14:40 CET
- OTT players’ business models: AVOD, freemium, hybridization with TVOD/PVOD…
- Commercial strategy: programmatic DSP vs direct ad sales
- Ad insertion & UX optimization: CSAI vs SSAI
- Brand safety on the big screen