The Programmatic Paradox: How Broadcasters Can Win Without Compromise
The golden age of TV advertising isn’t over—it’s about to be reinvented As streaming sets new expectations for advertising flexibility, broadcasters face a choice: lead the transformation, or risk being left behind in the battle for ad budgets. In conversations, one theme emerges: broadcasters understand the benefits of automation but want to do it on […]
Read More
Securing the Season: How Synamedia CDN Keeps Your Holidays Safe & Streaming Smoothly
When holiday viewing reaches its peak, Synamedia’s secure CDN keeps content flowing fast and safely, ensuring uninterrupted, high-quality streaming for audiences worldwide.
Read More
The Future of Video Processing Is Software — Why Now Is the Moment to Move to virtual DCM (vDCM)
The industry has relied on hardware appliances for years to keep video flowing reliably. Synamedia’s DCM appliance has been a top trusted workhorse for decades - but now it's time to migrate to a flexible, virtualized version of the DCM built for how video works today.
Read More
Empower your existing teams: Why your web stack is the future of streaming revenue
The broadcast and streaming industry is at a crossroads. For decades, the television experience was defined by the set-top box (STB) – rigid, expensive hardware that necessitated long development cycles and proprietary coding languages. Today, the most critical question facing every operator and content publisher is no longer if they can compete with Netflix, but […]
Read More
Agentless by design: Gravity’s architecture for agility & differentiation
In the broadband race, agility isn’t a luxury—it’s survival. While competitors wait months for vendor approvals, you could be launching new services in weeks. Whether you’re a Tier 2/3 ISP, a municipal broadband provider, or a fiber or Fixed Wireless Access (FWA) disruptor, the ability to scale fast, operate lean, and innovate freely defines your […]
Read More
The Power of Partnerships: How collaboration is shaping the future of streaming at IBC2025
TV has always thrived on partnerships. From prime-time entertainment hosts Ant and Dec to Mulder and Scully in The X-Files, collaborations on screen create moments greater than the sum of their parts. That same spirit also drives innovation behind the scenes. At IBC2025, Synamedia is showcasing how our partnerships with leading tech innovators are helping shape […]
Read More
The Broadcaster’s step-by-step guide to programmatic advertising success
The advertising landscape has fundamentally shifted. While your audience is fragmented across linear, streaming, and digital platforms, advertisers increasingly demand the precision, efficiency, and measurement capabilities of programmatic buying. This creates both a challenge and an opportunity. The Challenge The Opportunity Traditional TV buying processes can’t compete with the speed, targeting, and accountability of digital […]
Read More
Freedom to choose: Why open device and service management Is the future of broadband
The broadband bottleneck: Vendor lock-in Picture this: A customer calls about slow internet. Your field tech discovers it’s a simple configuration issue that could have been fixed remotely—if your management system allowed it. That truck roll just cost you $150 (or more, according to Gartner), and it’s happening hundreds of times across your network. Broadband […]
Read More
Synamedia joins the Fiber Broadband Association (FBA)
Empowering Fiber Broadband Providers to Lead the Next-Generation Connectivity Era In today’s digital-first world, high-speed, reliable, and scalable broadband isn’t just a luxury—it’s a necessity. For fiber broadband providers—especially those serving rural, regional, and underserved markets—the challenge is delivering next-gen connectivity while maintaining operational efficiency, flexibility, and control. As demand surges and networks evolve, service […]
Read More
Protecting your investment: why watermarking is essential for sports rights licensees
Live sports are big business, and bigger targets. Every year, the industry loses an estimated $28 billion to piracy, fuelled by 230 billion views of pirated streams worldwide. With 80% of online piracy happening through illegal streaming services, live sports content is under relentless attack. This is more than lost revenue; it’s an erosion of exclusivity — the very asset that […]
Read More
From idea to screen: highlights and innovations from the Senza Hackathon
I recently returned to Silicon Valley, where I spent some of the best times of my life at Stanford and Apple, to host an event introducing our new cloud-based video platform to the developer community: Synamedia Senza. Hopefully you would have heard by now that Senza makes it super easy to develop web apps for […]
Read More
Synamedia joins the National Content & Technology Cooperative (NCTC)
Empowering service providers to meet the demands of the next-gen broadband and video era In the broadband and video services market, the pace of change is relentless. Today’s consumers expect more than just fast internet or clear video—they demand seamless, personalised, and secure digital experiences across all devices, anytime, anywhere. For service providers, especially those […]
Read More
