Jan 14, 2022
By Bart Van Daele, Product Marketing Manager, Video Network
Happy New Year! – ¡Próspero Año Nuevo!
Countdown to the new year
From the ball drop in New York’s Times Square and the chimes of London’s Big Ben, to fireworks lighting up Rio de Janeiro’s night skies over Copacabana Beach and Sydney’s spectacular display from the Harbour Bridge and Opera House, each country has its own traditions to mark the start of the new year.
In Spain, the custom is to eat twelve grapes for good fortune, one on each strike of the clock bell at midnight.
According to tradition, everyone who eats twelve grapes as the bells chime 12 times will have a lucky and prosperous year. “Las Campanadas” dates back to the early 1900s when Spanish vine-growers celebrated a good harvest. The practice has spread to other Spanish-speaking countries in Latin America with the added benefit of enjoying warm balmy midnight temperatures.
TV gets in on the act
Since 1962, all major Spanish TV networks have broadcast the new year’s countdown live from Real Casa de Correos, the Royal House of the Post Office, in Puerta del Sol, Madrid. In 2020, more than 6 million people watched it live on La1, making it by far the single most-watched TV event in Spain.
Being in Sync
Broadcasting those chimes bang on time is a huge challenge. Video service providers need to find a way to overcome one of the biggest streaming headaches: how to minimize latency so it doesn’t kill the experience that makes live content so powerful.
If there is a crucial 30-40 second delay between traditional broadcast platforms and streaming services, out of synch streaming viewers face the prospect of hearing fireworks and cheers from all across town before seeing the countdown on screen for themselves.
Tivify leaves behind time lags
For the live streaming of “Las Campanadas” on La1 and TV3 on 31st December 2021, Tivify teamed up with Synamedia to eliminate this problem by minimizing the latency across every element of the delivery chain, from the encoder through to the packager, CDN and player. As Synamedia’s VIVID Low Latency Streaming Workflow runs on the public cloud, it was extremely easy for Tivify to remotely set up, configure, test, and launch the channels in just a few hours.
Ring in the new
Thanks to low latency streaming, Tivify viewers enjoyed a perfectly synchronized start to the new year, welcoming in prosperity and good luck! Happy 2022 to all!
Tivify is a pioneering streaming TV service in Spain, offering free channels that can be enjoyed from any screen and different plans that include premium channels and advanced functionalities. Together with its advanced recommendation technology, users enjoy a state-of-the-art TV experience.
The platform is developed by Spanish technology company TV UP Media Telecom, with offices in Barcelona, Madrid and Santiago de Chile. The company has a team working to reinvent television. The founding team has more than 20 years of experience working in the development of Internet TV in large operators and successful startups. This experience has been transferred to Tivify’s culture – breaking traditional paradigms.
About the Author
Bart is responsible for marketing Synamedia’s video network product and architecture portfolio, covering cloud, workflow automation, ABR technology and microservices. With over 20 years’ experience in the video industry, Bart demonstrates how Synamedia’s solutions and services help service providers to deliver premium video services securely and reliably to any screen.
Prior to joining Synamedia, Bart spent 12 years with Cisco, and before that was at Scientific-Atlanta, which was subsequently acquired by Cisco. Before that he held various engineering and product management roles.
Bart holds a Master of Science in Applied Engineering from the KaHo Sint-Lieven, currently University of Leuven, in Belgium.