Empowering service providers to meet the demands of the next-gen broadband and video era
In the broadband and video services market, the pace of change is relentless. Today’s consumers expect more than just fast internet or clear video—they demand seamless, personalised, and secure digital experiences across all devices, anytime, anywhere. For service providers, especially those serving rural and mid-size markets, delivering on these expectations while controlling costs and scaling operations presents a complex challenge.
From orchestrating device connectivity to delivering ultra-low latency streams and protecting valuable content, providers must juggle multiple technologies, vendors, and evolving customer behaviours. Against this backdrop, innovative, integrated, and agile platforms are essential to stay competitive.
That’s why we’re excited to announce that Synamedia has officially joined the National Content & Technology Cooperative (NCTC) as an approved partner. This partnership brings our suite of proven video and broadband solutions to NCTC members, simplifying access to technology that transforms both operations and customer experience.
Why this partnership matters for NCTC members
This strategic collaboration gives member operators immediate access to technology that has helped providers worldwide increase ARPU, while reducing operational costs. With Synamedia’s solutions now available through the NCTC Marketplace, operators can:
- Simplify technology adoption with pre-vetted, integrated solutions
- Launch differentiated services faster to stand out from competitors
- Boost average revenue per user through enhanced offerings
- Optimise operations with AI-powered tools and unified management platforms
Three ways Synamedia transforms service provider success
1. Next-generation broadband & video platforms
Reliable broadband connectivity is the foundation of today’s digital lifestyle. Whether for remote work, video streaming, gaming, or IoT devices, customers expect a fast and flawless experience.
Synamedia’s Gravity platform is a next-generation, vendor-neutral solution that simplifies device and service orchestration. It empowers service providers to unify and manage residential and business broadband offerings through a single, streamlined system. This reduces operational overhead and accelerates service delivery, helping providers meet customer demand quickly and efficiently.
On the video front, Senza transforms any television into a connected, smart device. It gives providers a cost-effective way to offer modern video services without relying on expensive hardware. By enabling new business models and improving user experiences, Senza helps operators reach new audiences and boost customer satisfaction.
Our Synamedia Go platform enhances OTT services with AI-driven content discovery and recommendations, creating richer, more engaging viewing experiences across any screen. Our modular platform is built for flexibility, allowing providers to scale and adapt as their service offering evolves.
2. Optimised content delivery & encoding
In the streaming era, video quality and delivery performance are critical. Latency, buffering, and bandwidth inefficiencies can drive customers away fast.
Synamedia tackles this with a portfolio of powerful tools. Quortex Play, our SaaS-based streaming platform, enables rapid delivery of live, just-in-time streams to massive audiences in minutes. With no upfront infrastructure, it’s agile and built for scale.
CloudDVR enables time-shifted viewing—pause, restart, replay—on any screen, with fast deployment and full control. It gives users the flexibility they expect while helping operators manage content efficiently.
Our Fluid EdgeCDN optimises content delivery at the edge, reducing costs and latency while enhancing the viewing experience. And with our Virtual DCM Encoder, operators can deliver high-quality video at lower bitrates, minimising bandwidth use without sacrificing quality.
Quortex Switch adds another layer of reliability, ensuring seamless CDN switching by dynamically directing traffic to the best content source in real-time.
3. Revenue protection & growth
Maximising revenue and protecting content are mission-critical in today’s digital landscape.
Synamedia Iris gives service providers the tools to manage sophisticated, targeted advertising campaigns across multiple platforms. By enabling better targeting, campaign optimisation, and cross-platform management, Iris enhances the value of every ad impression.
At the same time, protecting premium content is essential. ContentArmor, our forensic watermarking solution, allows providers and rights holders to detect leaks, trace piracy back to the source, and safeguard their investments. With piracy on the rise, proactive protection is not a luxury—it’s a necessity.
Ready to transform your service offering?
Synamedia’s complete portfolio can be viewed through the NCTC Supplier Directory. Our team of experts is ready to help you identify which solutions will deliver the greatest impact for your specific business needs.
About the Author
We’re trusted by service providers and content owners to deliver, enrich, and protect video. The flexibility and agility of our cloud and SaaS products enable customers of all types and sizes to launch, monetise, and scale services at speed. Our award-winning portfolio includes advanced advertising, business analytics, broadband and streaming video platforms, anti-piracy solutions, and video network solutions for processing, distribution, and delivery. Synamedia is backed by the Permira funds.
Twitter: @SynamediaVideo
LinkedIn: Synamedia