Nov 30, 2020
By Jordi Sander, Senior Product Manager, Media Distribution Solutions
Many content providers and broadcasters are already in various stages of transitioning to IP- and cloud-based solutions in order to open the door to new revenue models. But as the FCC is reallocating spectrum to make way for 5G, content providers who must transition out of that spectrum are, nonetheless, expected to distribute more programming with less bandwidth – accelerating the need to optimize delivery.
Enhanced compression technology and techniques have therefore become a key focus for content providers looking to minimize their bandwidth utilization in the C-band spectrum, so that they can deliver content to service providers with optimal efficiency.
Innovative Compression Technology
Enter Synamedia’s VIVID compression technology for PowerVu Media Distribution.
If as a content provider, you are affected by the FCC’s C-band requirements, and are looking to alternative distribution methods, there is a compression and delivery option that can help minimize your bandwidth utilization.With Synamedia’s PowerVu solution, content providers can securely distribute to a service provider base using either satellite or next-gen IP delivery.It features the best-in-class virtualized Digital Content Manager (vDCM) encoding solution which you can deploy on-prem on Synamedia’s servers or on customer-provided Common Off the Shelf (COTS) servers. What’s more, you can go a step further in compression functionality by deploying in cloud-native environments as well.
Supporting Compression Standards
The vDCM also supports High Efficiency Video Coding (HEVC), a key compression standard for these transitions which gives you up to twice the efficiency of Advanced Video Coding (AVC) without impacting video quality. HEVC minimizes bandwidth use for next-generation IP distribution options, which includes cloud-based delivery with egress costs directly connected to bandwidth and optimized for reliable delivery over IP. PowerVu’s , support for HEVC allows you to use the satellite spectrum more efficiently along with Next-Generation Satellite Modulation DVB-S2x.
With VIVID compression, PowerVu Next-Gen Media Distribution does more than just help you overcome looming spectrum challenges. It also opens the door for you to introduce new business models. And with its cloud deployment options, managed services, security and more, you are well-prepared to deliver a truly next-gen infinite entertainment experience.
To learn more about PowerVu compression for optimized next-gen distribution, read our brochure.
This blog is part of our series of Compression Coffee Break posts – aimed to provide you with small “snacks” of information about the benefits of compression and other video distribution, delivery and processing, along with the industry challenges they will help overcome. Keep an eye out on our blog for more – we promise delays will be minimal, just like watching live sports events powered by our technology.
About the Author
Jordi Sander is responsible for product management of Synamedia’s media distribution solutions within the Video Network group. The portfolio spans from satellite uplink systems, conditional access systems, network management solutions and satellite to IP distribution systems focused on delivering solutions to content owners and programmers. With over 20 years of experience in the video industry, he is currently responsible for the management, strategy, planning, partnering, and marketing of the next generation media distribution ecosystem.
Prior to Synamedia, Jordi was at Cisco for 12 years, coming in through the acquisition of Scientific-Atlanta in 2005. He holds a BS in Electrical and Electronic Engineering from the Vives University College, Belgium.