Embedding the Headend Watermark: When to Do it… and Why?
Should you insert the watermark before or after encoding? A simple question perhaps, but the answer can have big consequences. We’ve done our homework, so you don’t have to.
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You need video insights
The reason Pay-TV providers aren’t as data-driven as their internet competitors isn’t because they lack data – it’s because they’re not using it to its full potential. Zoom in a little, and it’s easy to see why: the video data pouring in from countless services and devices creates a fragmented and disjointed dataset that most video […]
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Capture viewer attention with video insights
Using data-driven video content insights, you can deliver a compelling, personalised experience that keeps your customers switched on and reduces churn. The old adage that content is king is still true. But when your viewers are overwhelmed by choice – or too impatient to find what they want – you need video insights to help […]
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