Oct 29, 2020
NAB NY Explores ‘Lessons Learned’ from First NextGen TV Deployments
Execs from Sinclair, NexStar and Fox discuss progress
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Execs from Sinclair, NexStar and Fox discuss progress
Simon Brydon, Synamedia's senior director of sports rights anti-piracy, on the complexities of tackling sports broadcast piracy.
Jointly hosted by Synamedia and Ampere Analysis, this webinar will present unique insights based upon consumer research conducted among a broad range of sports fans in ten countries across the world.
Synamedia report finds that new plans are needed to stop sports piracy
Sports fans know the dangers of piracy, from the mundane (poor and unreliable streaming) to the severe (fines and even arrests), with 84% of those surveyed in a new report pointing to both of those as reasons to reduce or stop viewing illegal services.
With more than half of all fans regularly watching sports content from pirate sources, the industry faces a pressing challenge to reduce illegal consumption and protect the value of sports rights.
The biggest deterrents for viewers of pirate sports streams are the fear of disruption to their viewing, and the risk of legal and social consequences - including being arrested or fined – says a report from Synamedia that sets out an evidence-based approach to fight sports piracy.
Besides legal action, interrupted or poor pirated streams are biggest deterrent for pirates
Improving consumer education won't be enough, report says
Among regular TV sports viewers, 83% access illegal pirated streaming content at least once a week across the globe either paid-for or free, a recent report finds.