The State of Video Streaming: Make Money, Save Money
Increasing subscribers has been a focus for streaming services, but – perhaps illogically – it doesn’t necessarily lead to increasing revenue. Nor does it lead to year-on-year revenue growth. Even Netflix has seen declining revenue year on year. If running a revenue-generating business was a test you were studying for, I’d tell you to study smarter, not harder. So why don’t we take the same approach in business?
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