Synamedia boosts executive team with appointment of Dave Longaker as Senior Vice President and General Manager, Americas

SAN JOSE – October 29th, 2018 – Synamedia, the largest independent video software and solutions company, has broadened its senior team with the appointment of industry veteran Dave Longaker as Senior Vice President and General Manager, Americas. The announcement coincides with today’s news that Synamedia is now open for business following the completion of Permira funds’ acquisition of Cisco’s video business.

Dave is responsible for sales, marketing, partners, and delivery in the Americas, and with leading the company’s growth and expanding customer relationships throughout the region.

An accomplished business leader with a successful track record in driving growth, Dave spent two years as Chief Revenue Officer for Rovi/TiVo, where he played a key role at a time of transformation and strong revenue growth in the wake of the TiVo acquisition.

While Dave’s leadership experience has been worldwide, he has a particularly deep understanding of the service provider and pay-TV industries in the Americas region. He spent a total of 15 years in senior sales leadership roles at Alcatel-Lucent and Nortel and built significant pay-TV businesses for both companies.

Yves Padrines, CEO of Synamedia, said, “Dave’s strong industry experience, his years of success in building close, long-term customer relationships, and his striking track record in leading businesses through high-growth periods make him the ideal candidate to lead Synamedia’s Americas business.”

Dave Longaker, Senior Vice President and General Manager, Americas for Synamedia added, “Synamedia is uniquely positioned to help pay-TV providers and media companies enhance and evolve their video products, protect their revenue and content, and develop the new revenue streams that are so important in this rapidly changing market. Synamedia’s world-class leadership team, the company’s dedication to customer success, and its focus on innovation and growth make this a truly compelling opportunity.  I’m thrilled to be joining such a great team and look forward to making Synamedia the most highly valued and trusted brand in video solutions.”

About Synamedia

As an independent business, Synamedia is committed to providing the world’s most complete, secure and advanced end-to-end open video delivery solution. Building on more than 30 years of expertise, the firm is the largest global provider of video solutions, trusted by over 200 top satellite DTH, cable, telco and OTT operators, content owners and broadcasters. Synamedia is backed by the Permira funds. Twitter: @synamedia360

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Lindsey Lee
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