Airtel renews long-term partnership with Synamedia to drive digital TV innovation

LONDON  and SINGAPORE – April 24, 2019 – Synamedia, the world’s largest independent video software provider, today announced that it has extended its relationship with global telecoms operator Bharti Airtel in India. The new multi-year contract builds on Airtel’s 12-year partnership with Synamedia and the two firms’ shared focus on driving digital TV innovation while protecting content and revenues.

Airtel will continue to use Synamedia VideoGuard to safeguard its investments in live sports, news, entertainment and other premium content delivered to its 16 million DTH subscribers, and manage and monetize premium experiences on set-top boxes using Synamedia’s Foundation platform. This allows Airtel to roll out new premium services to customers without compromising on security.

Sunil Taldar, CEO, Airtel DTH, said, “Synamedia continues to be a strategic, long-term partner for Airtel. Our two companies share a common vision centered on innovation designed to boost customer experience and revenues while also protecting content investments. Synamedia’s engineering teams are second to none, meaning that we can always rely on them to deliver superior and robust solutions.”

Sue Couto, Senior Vice President and General Manager, Asia Pacific for Synamedia, added, “Airtel is an acknowledged leader in the fast-growing Indian pay-TV market and we look forward to continuing our long-term  partnership with Airtel, as we collaborate on technologies and solutions that will help to shape the future of TV in India and beyond.”

About Synamedia

We’re helping service providers around the world to deliver, protect, and monetize video content so they can win in the age of Infinite Entertainment. We do that with the world’s most complete, secure and advanced end-to-end open video delivery solution. And we’re trusted by over 200 top satellite DTH, cable, telco and OTT operators, broadcasters, and media companies.

Synamedia is backed by the Permira funds and Sky.

Twitter: @SynamediaVideo

LinkedIn: Synamedia

About Bharti Airtel Limited

Bharti Airtel Limited is a leading global telecommunications company with operations in 16 countries across Asia and Africa. Headquartered in New Delhi, India, the company ranks amongst the top 3 mobile service providers globally in terms of subscribers. In India, the company’s product offerings include 2G, 3G and 4G wireless services, mobile commerce, fixed line services, high speed home broadband, DTH, enterprise services including national & international long distance services to carriers. In the rest of the geographies, it offers 2G, 3G, 4G wireless services and mobile commerce. Bharti Airtel had over 444 million customers across its operations at the end of Sep 2018. To know more please visit, www.airtel.com

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Rachel Postlethwaite
Breakaway Communications for Synamedia
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