Synamedia Iris Privacy Policy (“Policy”) 

Synamedia is committed to protecting and respecting your privacy.  Synamedia offers an advertising technology service (“Synamedia Iris”) to help our customers (advertisers, publishers, and broadcasters) to customize the advertising in the content (“Publisher Content”) they provide to viewers. 

Synamedia implements and adheres to the specifications and policies of the IAB Transparency & Consent Framework (“Framework”) as part of our compliance with EU and UK data protection law. Synamedia’s identification number within the Framework is 1174. See for more information. 

This Policy sets out the basis on which Synamedia will process personal data that we may collect about you when you view Publisher Content. The Policy addresses what personal data is collected, its use, retention periods, sharing and your rights in relation to the processing of your personal data. 

Your personal data that we collect 

We may collect and process the following personal data: 

  • Personal data that a 3rd party gives us:
    • Publisher Account Information: When you view Publisher Content, you may need an account with that publisher to access the content and the publisher may provide information associated with that account to Synamedia through Synamedia Iris, including a pseudonymous account identifier, interest, and demographic information that the publisher associates with the account.
    • Your Consent String: A publisher may use a consent management platform to request and manage your consent to use your personal data for services they offer, including viewing the Publisher Content. The publisher may provide your consent information to Synamedia so that we know whether you gave consent for us or our technology partners to store and process your personal data.
  • Personal data that our service collects about you:
    • When you view Publisher Content the publisher can send us a request for an advertisement. We will collect device and application (or browser) information (such as device identifier, pseudonymous account identifier, if available, IP address and user agent) and your consent string.
    • We will collect information about advertisements you view while watching Publisher Content (such as the type of advertisement and how much of the advertisement you view) to enable us to produce aggregated reports for our customers.
 Use of your personal data 

We may use your personal data for the following purposes: 

  • to operate, manage, develop, and improve Synamedia Iris, including inserting into Publisher Content advertisements targeted for you;
  • to provide aggregated reports on advertising campaign delivery and advertising campaign performance to our customers;
  • and to comply with our legal and regulatory obligations.
Disclosure and international transfer of your personal data 

We may disclose your personal data, where necessary for the various purposes set out above to the following: 

  • other members of the Synamedia group of companies;
  • our technology partners;
  • our customers (publishers/broadcasters/advertisers); or
  • in exceptional circumstances:
    • to competent regulatory, prosecuting, and other governmental agencies, or litigation counterparties, in any country or territory; or
    • where required by applicable laws.

The disclosures may involve transferring your personal data overseas. If you are dealing with us within the European Economic Area or the UK, you should be aware that this may include transfers to countries outside the European Economic Area or the UK, which do not have similarly strict data privacy laws. In those cases, we will take reasonable steps to ensure that our arrangements with the recipients/sub-processors are governed by appropriate safeguards or agreements on terms approved for this purpose by the European Commission. 

Retention and deletion of personal data 

We will delete your personal data 120 days after the date it is collected unless legally required to retain it for longer or subject to any contractual obligations. 

Your rights relating to personal data 

You have the right to request in writing a copy of the personal data that we hold on you. 

You are entitled to request in writing (i) any inaccurate personal data we hold related to you be corrected; or (ii) deletion of your personal data. 

You can object at any time in writing to our use of your personal data for Synamedia Iris. 

Contact us 

Any questions, comments and requests regarding this Policy then pleaseemailus. For the purposes of this Policy our Data Protection Officer is Mrs. Ismat Levin, EVP & General Counsel (e-mail: [email protected]

Changes to this policy 

Any changes we make to this privacy statement in the future will be posted to our websites at:

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