SportsPro Live 2020

Leading experts across the sports ecosystem will gather to discuss the most disruptive and challenging topics facing the industry today. Attendees will hear from, and connect with the most innovative brands, rights holders and technologies from all corners of the globe. Founded on six key pillars – everything from AI to data to sustainability to digital transformation will be tackled head-on by the event’s pioneering speakers and thought leaders.

Our Senior Director, Sports Rights Anti-Piracy, Simon Brydon will join a panel session:
“Lure of the pirates: What drives fans to watch illegal content”

This session will present brand new, groundbreaking research into the viewing habits of sports fans across 10 countries.

There will be a focus on the way illegal sports content is consumed, drilling down into the attitudes and nuanced behaviours of viewers, revealing who watches content from pirates, why they do it and, crucially, what might compel them to stop.