CTV Ad Days New York

Join Synamedia at CTV Ad Days New York. With the title ‘How ad-supported streaming and ad-tech will save the media industry”, this year the sessions will focus on three main pillars: OTT and CTV advertising, addressable advertising, and the future of video advertising. Synamedia will bring their experts on site to present Synamedia Iris, our cloud-based advanced advertising platform.

Florent Millecam, Lead Business Development Advanced Advertising, will be speaking at the panel “Is the good old STB the ultimate addressable tool?” on Tuesday, December 12 at 03:30 PM (EST) where he will share his experience on the topics:

• The power of MVPD-powered national addressability.
• Interoperability and automation to simplify buying and execution.
• Enablement of programmer linear addressable in North America.
• Cross-screen targeting and measurement.

Other confirmed speakers on this panel:

• Larry Allen, VP and General Manager, Data & Addressable Enablement – Comcast Advertising
• Matthew Van Houten, SVP Product, Ad Ops and Business Development – DirecTV Advertising
• Maryann Balbo, Group Vice President – Cox Media
• Tim Myers, Head of Strategy and Product – DISH Media
• Moderated by Amy McGovern, SVP Sales – OpenAP

Register now

Do you want to have a chat with our experts? Let’s book a meeting with our team in the calendar below.