DTVE Industry Survey 2023:
Sports streaming

Live event streaming – and sports streaming in particular – is growing rapidly in importance. But big challenges remain related to delivering sports events at scale and making a return on the high investment required for premium rights.

  • Latency and bandwidth management are big challenges for sports streamers.
  • Illegal super-aggregated streaming providers are a major threat to legitimate rightsholders.
  • Targeted advertising will play a significant role in the monetisation of sports through streaming.
  • Innovation in video processing technology is key to solving some of the challenges faced by live sports streaming providers.
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