DTVE Industry Survey 2023:
Sports streaming
Live event streaming – and sports streaming in particular – is growing rapidly in importance. But big challenges remain related to delivering sports events at scale and making a return on the high investment required for premium rights.
- Latency and bandwidth management are big challenges for sports streamers.
- Illegal super-aggregated streaming providers are a major threat to legitimate rightsholders.
- Targeted advertising will play a significant role in the monetisation of sports through streaming.
- Innovation in video processing technology is key to solving some of the challenges faced by live sports streaming providers.
