SIGA Sport Integrity Week

The Sport Integrity Week™ is aimed at promoting the implementation of the highest integrity standards at all levels and across all areas of Sport. 

Bringing together relevant industry leaders, decision-makers and top experts, the Sport Integrity Week™ offers a unique, powerful platform to raise awareness about the most critical challenges facing Sport and the wider industry, facilitate collective action and pave the way to the necessary reforms. 

Our Senior Director, Sports Rights Anti-Piracy, Simon Brydon will be speaking in a session on “Fight For Your Rights: Digital Piracy and IP Protection in Sport” on Tuesday, September 14 at 15:40 BST

Sport needs income streams that sustain its activity and ensure its long-term development. The commercialisation of sports content, in particular, audio-visual rights is the main income stream and the key pillar upon which the development model of the whole sporting industry has been based over the past three decades. Regrettably, this development model remains under threat, victim of persistent lack of legal protection at a national and international level. This panel will examine this vital problem, and ask the hard questions. What is the real magnitude and ramifications of this illegal practice? How widespread is the problem? What needs to be done? Tune in to find out how the battle against piracy can be won to preserve the rule of law, the integrity of sport and its long-term sustainability and further development.