- August 23, 2023
- 13:00:00 BST
Demystifying Addressable TV Advertising – Episode 2: A Step-by-Step Guide to Addressable Advertising
How to build and implement an Addressable TV Advertising platform.
In this second webinar of our ‘Demystifying Addressable TV Advertising’ series, our experts will guide you through the entire process, from typical challenges and mistakes to best practices for the implementation of targeted TV ads. And you’ll learn about the technical requirements and components involved in building an effective and efficient platform.
Topics covered include:
- Identifying the right feature set for your business
- Establishing the technical requirements for Addressable TV Advertising
- How to implement an addressable TV advertising
- Overcoming typical challenges and common mistakes
- Creating the right milestones and KPIs for your ecosystem
- Ensuring you receive maximum value from your addressable solution
Don’t miss out on this great opportunity to share the experience and knowledge of our technical experts, gained from real world platform delivery. Reserve your place today!
Charles Cartwright – Solutions EngIneer, Advanced Advertising, Synamedia
Charles has worked in digital television for nearly 30 years as developer, product manager and, for the last 20, as a Solution Engineer. In those 20 years he has sold and delivered TV software solutions across the globe and from the first days of multicast IPTV to the current connected TV streaming platforms. He has worked on Synamedia’s largest and most complex TV ad tech deals over the last three years.
Salik Miah – Solutions Architect, Advanced Advertising, Synamedia
Salik has over 20 years experience with speciality in solutions architecture. His current focus in Synamedia spans formulating technical strategy, defining solution architectures, performing product management and pre-sales activities for Synamedia’s addressable advertising product, Iris. Previously, he has held leadership positions for software solutions encompassing content metadata, IPTV and OTT video delivery, and value-add services for digital television.
Jeremy leads the global business development function of Synamedia’s addressable advertising product, IRIS. With more than 15 years in media and the digital ad-tech space, Jeremy has experience both on the buy and sell side of the ad-tech industry. Prior to Synamedia, Jeremy held sales and leadership positions at Whip Media, WideOrbit, Operative, adidas and Experian.