London, 30 September 2026 – Leading video software provider Synamedia today announced that Telekom Slovenije, Slovenia’s largest provider of telecommunications and TV services, is opening up new advertising opportunities on international linear TV channels using Synamedia Iris. The new service enables advertising airtime on international channels to be sold locally, giving brands new ways to reach TV audiences in Slovenia.
Managed by TSmedia, a wholly owned subsidiary of Telekom Slovenije Group, the service uses Synamedia Iris ad regionalisation technology to replace international ad spots with locally sold advertising for Slovenian audiences. This allows TSmedia to monetise advertising opportunities on international channels that were previously unavailable to the local market.
The service currently supports advertising on AMC and BBC. TSmedia can plan and schedule local campaigns using its existing advertising workflows, while Telekom Slovenije can use its existing TV infrastructure with no changes required to viewers’ set-top boxes.
TSmedia chose Synamedia for its experience in delivering tailored advertising solutions for tier-one operators and its ability to integrate ad regionalisation into existing broadcast and advertising workflows.
Igor Gajster, Managing Director, TSmedia, said, “Our goal is to provide advertisers with access to high-quality audiences and premium content environments. Synamedia Iris enables us to effectively connect international television content with local advertising opportunities. With AMC and BBC we are expanding our TV advertising offering and giving brands new opportunities to engage viewers through relevant and effective campaigns. This marks an important step in the development of our advertising ecosystem, bringing together linear television, digital media and targeted advertising solutions.”
Guy Southam, Senior Product Director, Synamedia Iris, added, “International channels have traditionally been difficult for local advertisers to access. We’re now seeing operators find new ways to turn the reach of their TV services into valuable local advertising opportunities. Telekom Slovenije and TSmedia are a great example: creating new value from their existing infrastructure while giving local advertisers new ways to reach premium TV audiences. Synamedia Iris makes this possible with a flexible approach that works within operators’ existing TV architecture rather than requiring them to rethink it.”
The launch marks a further step in TSMedia’s advertising strategy by providing a path to expand the service to additional international channels and create more opportunities for local brands to connect with Slovenian TV audiences.
About Telekom Slovenije
Telekom Slovenije is a key player in the digitalisation of Slovenia, providing a reliable fixed and mobile network, state-of-the-art information and communication services, and is one of the leading providers of cybersecurity resilience solutions in Southeastern Europe. It is trusted by more than 220,000 broadband and TV service users and more than 1,000,000 mobile service users who value excellent user experience, reliability and security. This gives Telekom Slovenije a 28.9% market share in fixed broadband connections, 36.7% in mobile telephony and 43.5% in IP television (source: AKOS, Q1 2026). Telekom Slovenije’s cutting-edge and extensive fibre optics network reaches more than half a million households in Slovenia. The 5G mobile network is available to 99% of the population. Over the past ten years, Telekom Slovenije has invested more than EUR 680 million in the development and upgrades of its fixed and mobile networks. The company provides top-tier services that align with users’ needs and expectations, offering an excellent price/performance ratio. Users rate Telekom Slovenije’s network as the best in Slovenia. (Source: Brand Track, Fall 2025).
About TSmedia
TSmedia is Slovenia’s leading digital media and advertising company and a member of the Telekom Slovenije Group. The company connects premium digital media, advanced advertising solutions and local market expertise to help advertisers reach Slovenian audiences across high-quality environments. Its portfolio includes Siol.net, one of Slovenia’s most visited digital media platforms, digital out-of-home advertising, online display and video advertising, addressable TV opportunities and production support. Through this ecosystem, TSmedia provides advertisers and partners with integrated, locally relevant solutions across digital, outdoor and television channels.
About Synamedia
Synamedia helps Pay TV operators, telcos, broadcasters and streaming platforms retain and grow subscribers, reduce CAPEX and OPEX, and create new revenue streams through integrated SaaS solutions. Built on more than 30 years of video technology heritage and trust, media operators can adopt what they need, when they need it, without replacing what already works, and add new solutions as their business evolves. Synamedia is headquartered in the UK.
