LONDON – 15th December 2025 –Synamedia today announced the appointment of Samuel Sweet to a newly created Strategic Pursuits role, reinforcing the company’s strategic commitment to expanding its streaming platform & experience portfolio go-to-market capabilities and driving sustained growth across the EMEA region.
Samuel is the former CEO and Board Director of ThinkAnalytics. With more than 30 years of executive sales and leadership experience in technology, media and advertising, Sweet brings highly relevant go-to-market skills to Synamedia’s highly successful OTT platform solutions including Synamedia Go. In this newly created Strategic Pursuits role he will work closely with the Media Technology leadership to strengthen and grow their EMEA Business.
Steve Reeves, Synamedia’s VP of Sales and Customer Enablement commented, “We are excited to have someone of Samuel’s pedigree and track record to join us. This is the first of several C-suite level appointments we will be making to strengthen our sales capability and focus across the globe”.
Samuel Sweet commented, “I am beyond excited to joining Synamedia at the time when the industry is becoming more selective, demanding higher quality, low latency, AI-native video experiences and fully E2E, outsourced, managed services”.
To learn more about Synamedia Go, the SaaS OTT Video Platform, visit https://www.synamedia.com/synamedia-go/
About Synamedia
Synamedia helps Pay TV operators, telcos, broadcasters and streaming platforms retain and grow subscribers, reduce CAPEX and OPEX, and create new revenue streams through integrated SaaS solutions. Built on more than 30 years of video technology heritage and trust, media operators can adopt what they need, when they need it, without replacing what already works, and add new solutions as their business evolves. Synamedia is headquartered in the UK.
